Human settlement into rural areas (counterurbanization) is generating new patterns of reforestation, with distinctive features compared to the previously considered pathways of forest transition through ''economic development'' and ''forest scarcity''. Here, we discuss the specific features of this neglected pathway of forest recovery and describe the process with the support of study cases around the world. This pathway includes specific motivations (e.g., natural amenities, outdoor recreation), particular socio-economic processes, conflicts between newcomers and locals, and specific ecological outcomes (e.g., a larger proportion of non-native species in the new forests). Although this pathway locally affects small areas, as a widespread and expanding process around the world, counterurbanization could have a growing global effect, with the potential to modify biodiversity, ecosystem services, and cultural values. These novel characteristics should be further explored to better understand the patterns and processes of forest transitions in a context of a globally connected world.