Re-Engineering of Logistics Business Processes Influenced by the Digitalization

Dubolazov, Viktor; Tayushev, Sergey; Gabdrakhmanova, Irina; Simakova, Zoya; Leicht, Olga

doi:10.1007/978-3-030-81619-3_61

Cited by 3 publications

(3 citation statements)

References 6 publications

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“…To this end, the challenge for logistics companies is to monitor and measure the effectiveness of change management, caused by the digitalization of logistics business processes and operations, through the employment of web and social media analytics. Harvesting customer behavioral data, in favor of developing optimal digital marketing activities, constitutes a novel re-engineering approach that impacts the performance and online visibility of logistics companies [90][91][92].…”

Section: Digitalization In Logistics: the Big Data Conceptmentioning

confidence: 99%

Leading Logistics Firms’ Re-Engineering through the Optimization of the Customer’s Social Media and Website Activity

2023

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To acquire competitive differentiation nowadays, logistics businesses must adopt novel strategies. Logistics companies have to consider whether redesigning their marketing plan based on client social media activity and website activity might increase the effectiveness of their digital marketing strategy. Insights from this study will be used to help logistics firms improve the effectiveness of their digital marketing as part of a marketing re-engineering and change management process. An innovative methodology was implemented. Collecting behavioral big data from the logistics companies’ social media and websites was the first step. Next, regression and correlation analyses were conducted, together with the creation of a fuzzy cognitive map simulation in order to produce optimization scenarios. The results revealed that re-engineering marketing strategies and customer behavioral big data can successfully affect important digital marketing performance metrics. Additionally, social media big data can affect change management and re-engineering processes by reducing operational costs and investing more in social media visibility and less in social media interactivity. The following figure presents the graphical presentation of the abstract.

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Section: Digitalization In Logistics: the Big Data Conceptmentioning

confidence: 99%

Leading Logistics Firms’ Re-Engineering through the Optimization of the Customer’s Social Media and Website Activity

2023

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“…The shift in keyword trends from "business process management" to "process management" might imply that research in the field has extended to broader issues related to process management and process exploitation in various fields of life, not just in business. For example, in the healthcare field, process exploitation with new technology platforms has significantly improved efficiency [57][58][59][60][61]. The popularity of the topic is also demonstrated in the education and training field [62][63][64][65].…”

Section: Analysis Of Future Prospectsmentioning

confidence: 99%

“…The theory of dynamic capabilities can be valuable in understanding how digitalization benefits business operations. Therefore, studies on the dynamic capabilities of firms, and their subsequent integration with the reality of digitalization in firms, will always be important topics of interest [59].…”

Section: Analysis Of Future Prospectsmentioning

confidence: 99%

A Quantitative Review of the Research on Business Process Management in Digital Transformation: A Bibliometric Approach

Truong,

Nguyen-Duc,

Van

2023

Software

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In recent years, research on digital transformation (DT) and business process management (BPM) has gained significant attention in the field of business and management. This paper aims to conduct a comprehensive bibliometric analysis of global research on DT and BPM from 2007 to 2022. A total of 326 papers were selected from Web of Science and Scopus for analysis. Using bibliometric methods, we evaluated the current state and future research trends of DT and BPM. Our analysis reveals that the number of publications on DT and BPM has grown significantly over time, with the Business Process Management Journal being the most active. The countries that have contributed the most to this field are Germany (with four universities in the top 10) and the USA. The Business Process Management Journal is the most active in publishing research on digital transformation and business process management. The analysis showed that “artificial intelligence” is a technology that has been studied extensively and is increasingly asserted to influence companies’ business processes. Additionally, the study provides valuable insights from the co-citation network analysis. Based on our findings, we provide recommendations for future research directions on DT and BPM. This study contributes to a better understanding of the current state of research on DT and BPM and provides insights for future research.

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