Re-Engineering the Business Curriculum: A Stakeholder Paradigm

The Integrated Business Curriculum: An Examination of Perceptions and Practices

“…Faculty, students, and the business community exert significant pressure and demands on the content and form of business school curricula (Heinfeldt & Wolf, 1998;Ramaswamy, 1992). The business community prefers employees who are team players, understand organizational interactions, and make decisions that benefit the entire company.…”

Planning and Implementing a Graduate Online Team-Taught Marketing Course

“…Furthermore, team teaching within business schools helps professors integrate different functional areas, such as accounting, management, and marketing, in a single course (Heinfeldt and Wolf 1998). Despite many advantages for students, several disadvantages have also been cited.…”

“…In addition, prior work has found that team teaching improves student satisfaction (Sullivan et al, 2013) and exposes students to broad viewpoints on topics, providing a deeper understanding of the content (Benjamin, 2000; Hanusch, Obijiofor, & Volcic, 2009; Money & Coughlan, 2016). Furthermore, team teaching within business schools helps professors integrate different functional areas, such as accounting, management, and marketing, in a single course (Heinfeldt & Wolf, 1998). Despite many advantages for students, several disadvantages have also been cited.…”

EMBA Integration: From Rhetoric To Practice

“…Comprehensive modification of the curriculum as involved in our integration process for the EMBA required acceptance and enthusiastic support from all involved --the faculty, administration, students, and organizations that hire graduates (Heinfeldt and Wolf, 1998). Students (and faculty) often perceive integrated courses as more complex than traditional courses and are uneasy as to the evaluation process across professors and integrated disciplines.…”