1984
DOI: 10.1002/ejsp.2420140410
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Re‐evaluation of decision alternatives dependent upon the reversibility of a decision and the passage of time

Abstract: In the present experiment subjects made a decision between two alternatives which was either reversible or irreversible. A per the choice, subjects evaluated the attractiveness of both alternatives once more under different time levels. It was found that with increasing time level, re-evaluation of alternatives increased under irreversible and decreased under reversible conditions. The results are discussed in the framework of dissonance theory.

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Cited by 33 publications
(20 citation statements)
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“…In Study 1, satisficers were more satisfied with their selection of a poster when it was a permanent choice rather than a changeable one, consistent with results obtained in several other studies of decision reversibility (Bullens et al, 2012;Frey et al, 1984;Gilbert & Ebert, 2002). In contrast, maximizers showed the opposite pattern: Maximizers were more satisfied with their selection when it was a reversible rather than an irreversible choice.…”
Section: Summary and Concluding Discussionsupporting
confidence: 90%
See 1 more Smart Citation
“…In Study 1, satisficers were more satisfied with their selection of a poster when it was a permanent choice rather than a changeable one, consistent with results obtained in several other studies of decision reversibility (Bullens et al, 2012;Frey et al, 1984;Gilbert & Ebert, 2002). In contrast, maximizers showed the opposite pattern: Maximizers were more satisfied with their selection when it was a reversible rather than an irreversible choice.…”
Section: Summary and Concluding Discussionsupporting
confidence: 90%
“…These findings led to the provocative conclusion that, although people may prefer reversible decisions, they achieve greater satisfaction when their selections are permanent. This pattern has been found in some (Bullens et al, 2012;Frey, Kumpf, Irle, & Gniech, 1984), but not all other studies (Lowe & Steiner, 1968).…”
Section: The Effects Of Decision Reversibilitymentioning
confidence: 59%
“…The degree of commitment to the goal, as approximated by its goal attention level (Figure 3), with goals moving up (towards attended) increasing utility and moving down (towards impossible) reducing utility. This is consistent with the observed psychological phenomenon of preference increasing as choices become increasingly irreversible (Frey, Kumpf, Irle, & Gniech, 1984;Gilbert, 2007, p. 183-184). This effect could also lead to the observed phenomenon of increased effort being applied towards goals that are approaching completion (e.g., Nunes & Drèze, 2006).…”
Section: Learning Architecture Of the Utility Functionsupporting
confidence: 87%
“…The studies typically compare preference changes between two or more conditions with different experimental manipulations (e.g., choice importance, choice reversibility, etc. ; e.g., Brehm, 1956; Brehm and Cohen, 1959; Deutsch et al, 1962; Brock, 1963; Walster et al, 1967; Greenwald, 1969; Brehm and Jones, 1970; Brehm and Wicklund, 1970; Gordon and Glass, 1970; Walster and Walster, 1970; Converse and Cooper, 1979; Olson and Zanna, 1979, 1982; Gerard and White, 1983; Frey et al, 1984; Steele et al, 1993; Heine and Lehman, 1997; Lyubomirsky and Ross, 1999; Lieberman et al, 2001; Harmon-Jones and Harmon-Jones, 2002; Kitayama et al, 2004; Hoshino-Browne et al, 2005; Harmon-Jones et al, 2008; Imada and Kitayama, 2010; Lee and Schwarz, 2010). In these studies, results on relative difference in preference change between experimental conditions might be valid as the level of noise (and thus preference change explained by the artifact) should be no different across conditions as long as participants were randomly assigned into each experimental condition.…”
Section: How Does the Problem Affect Past Findings?mentioning
confidence: 99%