“…Socially responsible business results in positive public opinion and a higher status, which enables the company to differentiate itself in the market and find a way to attract a greater number of customers (Carroll, 2015). Socially responsible companies attract, motivate, and retain employees as well as investors (Carroll, 2015;Ćeha, 2013;Geoffrey et al, 2010;Peterlin, Dimovski, Uhan & Penger, 2011). Activities such as caring for the environment, employees, and any kind of help toward the community are becoming important criteria for customers' decision making (Marin, Ruiz, & Rubio, 2009;Srbljinović, 2012).…”