Re-valuing nursing's currency: Shifting away from hierarchical binary opposition

Ross, Amy Miner; Fotheringham, Diane; Crusoe, Kristen

doi:10.1016/j.nedt.2014.01.007

Cited by 3 publications

(1 citation statement)

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“…A binary opposition concept uses two opposite terms to define and describe the meanings that society has given specific assignments. Derrida developed this concept by arguing that one of these ideas is moreover also labeled as a positive value while the other is labeled as a negative value; to put it in another way, one of these concepts has power over the other because it is viewed as desirable while the other is undesirable (Ross et al, 2014). The existence of black-and-white racial distinction, which will always be controversial for humans, demonstrates the binary opposition to race.…”

Section: Tresemmé Advertisementmentioning

confidence: 99%

Racial Discrimination in Western Beauty Product Advertisements

2023

Media Education (Mediaobrazovanie)

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This research analyzes the issue of racial discrimination towards black people that occurs in the advertisement. Discrimination occurs in western beauty product advertisements like skincare, bodycare, and haircare. This research aims to reveal and explain how racial discrimination exists in western beauty product advertisements. The researchers use qualitative descriptive and audio-visual methods to conduct this research. The data in this research derive from some western beauty product advertisements. The research aims to give a perception of racial discrimination through the analysis by linking some advertisements with racial discrimination theory and semiotics theory. Based on the discussion, the researchers conclude that racial discrimination in advertisements, especially beauty product advertisements that should have gone for many years, is still present six years later in a subtle way. The advertisers utilize racial stereotypes to promote their products. Many people still think Whites are better than Blacks. This promotes degrading behavior like black-and-white stereotypes and advertisements that promote white supremacy to grab viewers' attention.

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Section: Tresemmé Advertisementmentioning

confidence: 99%