We introduce the idea of flavour transfer from a non-abelian horizontal SU(2)f flavour gauge group embedded in the Standard Model flavour structure. The new flavour vector bosons, in the mass range from the tens of GeV to multi-TeV, do not induce large flavour-changing neutral currents and meson oscillations, which usually provide the dominant constraints on this type of structure. Instead, the main constraints arise from “flavour-transfer” operators that we will study in detail. Several explicit models are presented and their prospects are thoroughly explored, including their phenomenology in the lepton and quark sectors at colliders and lower energy experiments. We perform a complete numerical fit in one such scenario, showing that LHC-based lepton-flavour violating searches are competitive with intensity frontier observables.