Unusual regioselectivity occurs in the alkylation reaction of benzhydrol with catechol. The reactionp roceeds to give catechols containing two vicinal diphenylmethyl substituents. 4,5-Bis-(diphenylmethyl)-substituted catechol was found as the main product in more than 50 %y ield. The reaction outcomei sq uite different to that of the reactions using bulky alkyl alcohols reported so far,i nw hich3 ,5-and 3,4,6-disubstituted speciesw ere formedp redominantly.T he minor products this reaction are 3,5-di-and 3,4,6-trisubstituted species. Di-and trialkylated catechols were oxidized to give the corresponding o-quinones. The reactivity and physicochemical properties of the new compounds were studied.