1
H as well as
13
C chemical shifts of 32 compounds of C (3) substituted 2-(
n
-alkylamino)-3R-naphthalene-1,4-dione (where
n
-alkyl: methyl, to octyl, R = H, Cl, Br, and CH
3
) are investigated through
1
H,
13
C, DEPT, gDQCOSY, and gHSQCAD NMR experiments and M06-2X/6-311++G (d,p) density functional theory are discussed. Single crystal X-ray structure of Br-3, as well as 18 different derivatives of naphthalene-1,4-diones, are revealed for its inter and intra-molecular hydrogen bonding interactions.