The oxidation of acetaldehyde on carbon supported Pt/Vulcan, PtRu/Vulcan and Pt 3 Sn/Vulcan nanoparticle catalysts and, for comparison, on polycrystalline Pt and on an unsupported PtRu 0.2 catalyst, was investigated under continuous reaction and continuous electrolyte flow conditions, employing electrochemical and quantitative differential electrochemical mass spectroscopy (DEMS) measurements. Product distribution and the effects of reaction potential and reactant concentration were investigated by potentiodynamic and potentiostatic measurements. Reaction transients, following both the Faradaic current as well as the CO 2 related mass spectrometric intensity, revealed a very small current efficiency for CO 2 formation of a few percent for 0.1 M acetaldehyde bulk oxidation under steady-state conditions on all three catalysts, the dominant oxidation product being acetic acid. Pt alloy catalysts showed a higher activity than Pt/Vulcan at lower potential (0.51 V), but do not lead to a better selectivity for complete oxidation to CO 2 . C-C bond breaking is rate limiting for complete oxidation at potentials with significant oxidation rates for all three catalysts. The data agree with a parallel pathway reaction mechanism, with formation and subsequent oxidation of CO ad and CH x, ad species in the one pathway and partial oxidation to acetic acid in the other pathway, with the latter pathway being, by far, dominant under present reaction conditions.