The regioselectivity in the oxidative electron-transfer cycloreversion (CR) of 2,3-diaryloxetanes depends on the substitution of the aryl groups and on the nature of the electrontransfer photosensitizer. The reaction occurs with fragmentation of the C2−C3 and C4−O bonds either in the presence of electron-releasing substituents in the 3-aryl groups, or when chloranil is used as photosensitizer. Thus, CR of the methoxysubstituted derivative trans,trans-3-(4-methoxyphenyl)-4-methyl-2-phenyloxetane (1b) results in the production of trans-anethole and benzaldehyde. In this case, the trans-ane-