International Journal on Media Management
 2011
DOI: 10.1080/14241277.2010.545362
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Readers' Responses to Product+ Strategies of Print Media Brands: Increasing Readership or Commoditization of Print Media?

Hilde Van den Bulck
1
,
Sil Tambuyzer
2
,
Stef Ackx
3
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Cited by 6 publications
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