This paper explores how the interaction between cognitive style, gender and type of task predict task outcome, particularly when presentation speed is varied. A sample of 91 11-yearold pupils the Cognitive Style Analysis. Pupils were assigned to one of two groups balanced for gender and cognitive style. Group 1 listened to a recording of a passage presented at 84wpm; group two listened to the same passage at 197wpm. Pupils were then required to comprehend and recall information from the passage that required assimilation of distantly positioned information. Male verbalisers and female imagers performed well in the slow condition but poorly in the fast condition. Female verbalisers showed improved performance in the fast condition. Results indicated that the interaction between verbal imagery style and gender predicts the outcome of verbal tasks, especially when processing speed was restricted.These results support differences in information processing between genders and also suggest that this processing is mediated by verbal imagery cognitive style.Keywords: Cognitive Style, Processing Speed, Gender, Verbal Imagery, Informationprocessing This paper considers cognitive style and its interactions with gender for mediating task outcome. In particular it investigates the effect of reductions in processing time for a 2 2 verbal comprehension task and its effect on outcome for different cognitive style by gender groupings. This study builds on an initial study by Riding and Vincent (1980) that demonstrated that males and females processed information differently when assimilating distantly linked verbal material presented at differing speeds. The original study did not assess cognitive style or any interactions that cognitive style may have had with gender which may be an important factor in explaining why males and females process information of this type differently. More recently studies have indicated that cognitive style, namely verbal imagery style and gender interact differently for different tasks to mediate outcome (Riding & Armstrong, 1982;Riding & Boardman, 1983;Riding & Borg, 1987;Riding & Cowley, 1986;Riding, Dahraei, Grimley & Banner, 2001;Riding & Egelstaff, 1983; Riding & RigbySmith, 1984). In addition, this paper assimilates neuropsychological findings for cognitive style and gender differences in an attempt to explain these interactions.
Cognitive Style and its Assessment.Riding and Rayner (1998) define cognitive style as "an individual's preferred and habitual approach to organising and representing information" (p11). Cognitive style can be viewed as a relatively stable and fixed attribute of an individual, which is mirrored by individual brain correlates for individuals of differing styles (Glass and Riding, 1999;Riding, Glass, Butler & Pleydell-Pearce, 1997;Riding, Glass & Douglas, 1993). Riding and Cheema (1991) and Riding and Rayner (1998) suggest that style can be described by two distinct dimensions and that these dimensions reflect a number of style labels conceptualised within the ...