“…Narratives of conflict in mediated sport are invariably constructed around themes of gender (Billings and Eastman, 2002;Cronan and Scott, 2008;Daddario, 1997;Douglas and Carless, 2009;Hardin and Whiteside, 2009;Mclachlan, 2009), race and ethnicity (Birrell, 1989;Sterkenburg et al, 2010) and, most commonly, nationhood (Rowe, 2003). As David Rowe notes, 'media sport events generate contest narrative forms that are perfectly suited to articulations of nation ' (2003: 286) and there is little surprise that the investigation on sport conflict narratives have primarily focused on international competitions between nation states, particularly in global sports events such as the Olympic Games (Dyreson, 2010;Hilvoorde et al, 2010;Knight et al, 2005;Puijk, 2000;Real, 1989) and the FIFA World Cups (Alabarces et al, 2001;Crolley and Hand, 2006;Vincent et al, 2010).…”