Reading Graphic Design in Cultural Context

Abstract

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Portrayal of Life Stages on Swedish Municipal Media: A Life Course Perspective

“…Taken the visual component of objects as an example, previous studies suggest that older people commonly appear in advertisements for daily necessities (Prieler et al, 2015), finance-related products (Lee, Kim, & Han, 2006), and health and hygiene products (Lee, Carpenter, & Meyers, 2007). Recent visual analysis has highlighted the ways that household hygiene products may signify the reconciliation of ecological principals (Lees-Maffei & Maffei, 2019). Drawing upon the semantic content analysis of photos, further indepth visual analysis is needed to explore the connotations of visual components.…”

The Four Anchors of Brand Appeal: A Study into the Gaps in the Literature

“…Lees-Maffei calls that "semiotics in action". Santos, Moutinho, L., Seixas, D. & Brandão relate brand perceptions to self-relatedness and social relevance, an interesting angle, self-versus-others, as additional emotional considerations [2,13].…”

“…Brand loyalty has traditionally been taken to be highly emotional, a product of bonding, on the one hand, yet subject to rational appeal, on the other, coming as the end result of effective branding. Though explored by Holbrook & Hirschman as variables that would enrich the dominant buyer behavior models, only recently, have sensory considerations been brought into the model of brand identity; Lees-Maffei studied signs and symbols, their interpretation and meaning, that is semiotics; Sweldens spoke about paired stimuli; and then, only in some isolated research, have intuitive criteria come to be analyzed by a few authors like Morin & Renvoise who considered "gut feeling" as a trigger in decision making [1][2][3][4]. However no relevant research has considered these four elements combined, that is, rationality, emotions, the senses and intuition, as the basis for a holistic view of brand appeal and as anchors of brand identity, defined by Aaker as a unique set of associations that implies a promise to the consumer about the functional, emotional, or self-expressive benefits of any brand [5].…”

Amphibians in a transition region between the Cerrado and the Atlantic Forest,west-central region of the State of São Paulo, Brazil

“…(10) In recent years there has been a significant increase in the number of published studies on the 202 diversity of amphibians in the Cerrado and seasonal forest in the state of São Paulo. Few studies describe the taxocenoses of anurans of the Cerrado and its ecotone with the Semideciduous Seasonal Forest of São Paulo, with a special attention given to those conducted in Guararapes, (11) Rio Claro, (12) Itirapina and Brotas, (13) Assis, (14) Luiz Antonio, (15) Pedregulho, (16) ..Avaré, (17) ..Águas..de..Santa..Bárbara, (18) Angatuba, (19) Anhembi, (20) Jaú and Agudos, (21) Vassununga, (22) and Bauru. (23) The strong anthropic pressure, the high level of endemism and the decline in anurans populations registered in this biome reinforce the importance of taxonomical inventories and studies about the ecology of anurans in Cerrado areas.…”