This paper provides an analysis of women’s online identity curation through Instagram posts involving food, and how those posts can both perpetuate and subvert traditional notions of femininity. This hints at the double standards that still exist for women despite the seemingly democratizing nature of social media, which I argue prevent any post from truly subverting these patriarchal values. First, I examine existing research which I’ve separated into three different categories: Femininity and Food, Femininity and Social Media, and Food and Social Media, and I explain my understanding of femininity as a concept based on these texts. Then using my working definition, I perform a textual analysis on two contrasting Instagram posts of food, both of which were posted by women. I recognize elements of the posts that read as feminine as well as those which appear to contradict traditional gender roles. I then conducted a focus group with individuals who identify as female and regularly use Instagram to understand the perspectives of women who interact with these types of posts. I showed them the same photos that I already analyzed in my textual analysis to see what they noticed comparatively to the conclusions I drew. This is not meant to be a representative sample or to produce any concrete data, but rather allows for a discussion about Instagram in a setting that mimics the interactive and community-based platform. My research is significant because having a better understanding of identity creation is essential to interacting critically with the media we produce and consume, and identity will always be intertwined with cultural artifacts such as food.