“Reading” whiteness in consumer research

Burton, Dawn

doi:10.1080/10253860902840982

Cited by 67 publications

(64 citation statements)

References 89 publications

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“…(Thompson, 2004, p. 30). Burton (2009a) provides an overview of which societies' history has considered white or non-white. As shown in Table 6, researchers have gathered data predominantly from white countries such as the US and the countries of Europe.…”

Section: Geographic Level Of Analysismentioning

confidence: 99%

Assessing cross-cultural marketing theory and research

Engelen

Brettel

2011

Journal of Business Research

120

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Section: Geographic Level Of Analysismentioning

confidence: 99%

Assessing cross-cultural marketing theory and research

Engelen

Brettel

2011

Journal of Business Research

120

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“…Whether a particular ethnic group is respected in a society, or merely tolerated and discriminated, depends not only on "bad ideas," a "biased reading of relevant social information," and a "noxious socialization" of the indigenes (Bobo 1999, 468), but also largely on how ethnic groups interpret and coordinate their relations with one another (Burton 2009;Essed 1991;Miles and Brown 2003;Weiß 2013).…”

Section: Social Relationships and Ethnic Group Conflictmentioning

confidence: 99%

Indigenes’ Responses to Immigrants’ Consumer Acculturation: A Relational Configuration Analysis

Luedicke

2015

Journal of Consumer Research

103

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for their valuable comments, and the Swarovski KG for their financial support. 3Consumer research commonly conceptualizes consumer acculturation as a project that immigrants pursue when adjusting their consumer identities and practices to unfamiliar sociocultural environments. This article broadens this prevailing view by conceptualizing consumer acculturation as a relational, interactive adaptation process that involves not only immigrant consumption practices but also indigenes who interpret and adjust to these practices, thereby shaping the paths of possibility for mutual adaptation. Based on a Fiskenian relational configuration analysis, the study explains how indigenes in a rural European town interpret certain immigrant consumption practices as manifestations of a gradual sell-out of the indigenous community, a crumbling of their authority, a violation of equality rules, and of indigenes being torn between contradictory micro-and macro-social morals. The article contributes a broader conceptualization of consumer acculturation, highlights four sources of ethnic group conflict in a consumer acculturation context, and demonstrates the epistemic value of Fiskenian relational configuration analysis for consumer culture theory. 4"Ultimately immigrants' fate is our own" (Peñaloza 1995, 92) During the last five decades, considerable waves of human migration have changed the sociocultural fabric of many Western societies. The influx of migrants has not only brought about countless new forms of constructive collaboration and creolization among immigrants and indigenes but also contributed to considerable discrimination, exploitation, and ethnic group conflict (Appadurai 1996;Bauman 2004;Davis 2006;Hannerz 1996;Kjeldgaard and Askegaard 2006;Pettigrew 1998;Pieterse 2011; Sassen 1999;Tomlinson 1999).Each migrant who crosses national or cultural borders in pursuit of a better life abroad embarks on an often arduous journey of "acculturating" to foreign social, material, economic, and cultural conditions (Berry 1997; Redfield, Linton, and Herskovitz 1936). A sizable part of this acculturation process involves acquiring the relevant "skills and knowledge" (Peñaloza 1989, 110) I present the findings from this study in the following order: First, I review the consumer acculturation literature focusing on relational adaptation between immigrants and indigenes. Then I revisit sociological and anthropological writings that provide a more general understanding of the drivers of conflict in ethnic group relationships. Next, I describe the research context and methods followed by a presentation of key empirical findings. I conclude with a discussion of this article's contributions to consumer acculturation, ethnic group conflict, and consumer relationship theory, as well as a reflection on the continual importance of local places, the role of gradual change, and the moral intricacies of evaluating immigrants in economic terms. CONSUMER ACCULTURATIONConsumer acculturation is a concept commonly used for addressing those aspec...

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“…While Belk, and those aligned with interpretive and Consumer Culture Theoretics, are more inclined to register the political expediency in their adoption of justification methods likely to appeal to mainstream scholars. Taking this point further, Firat (2014) asks us why we would expect the politics of knowledge production to be anything less than structured in ways that conform most closely with criteria deemed desirable by the larger communities in the discipline whose research interests and key assumptions run parallel to those derived from the axiology of consumer research sketched out by Hirschman (1990), Burton (2009) and Brown (1999, 2005. There are, after all, examples of scholars saying they deliberately avoid certain strands of critical thought -notably associated with Critical Theoryin literature reviews engaging in critiques of advertising (see Desmond, 1995, p. 739).…”

Section: Weakly Incommensurable Paradigmsmentioning

confidence: 99%

“…Fischer, 1993, 1995;Catterall et al, 2005;Hirschman, 1993), critical theoretic (e.g. Alvesson, 1993;Murray and Ozanne, 1991), postmodernist (Bouchet, 1994;Brown, 1998;Firat and Dholakia, 2006;Firat and Venkatesh, 1995), postmodernist-communist (Cova et al, 2013), whiteness theory (Burton, 2009), critical marketing studies (e.g. Tadajewski, 2010;Moufahim and Chatzidaskis, 2012;Moufahim and Lim, 2009) and postcolonial contributions (e.g.…”

Section: Positivism Scientific Realism and Relativismmentioning

confidence: 99%

“…As Brown (2005, p.105) puts it, much of our research exhibits a commitment "to what Agger calls 'Midwestern Empiricism' -the hypothetico, quantificatory, varimaxed, conjoined, Lisrelised, experimentissimo, big-science-or-bust mindset" (see also Brown, 1999, p. 45). We should also register the biases in our samples towards literate, western, white, middle classes (Adkins and Ozanne, 2005;Burton, 2009;Engel, 1985;Hirschman, 1993;Varman and Saha, 2009). Furthermore, if we hold, like Foucault, that to think in philosophical terms is to register the limits of existing patterns of thought (Schwartz, 1998), then we cannot avoid engaging with alternative perspectives including interpretive and Consumer Culture Theoretics (e.g.…”

Section: Positivism Scientific Realism and Relativismmentioning

confidence: 99%

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Paradigm debates and marketing theory, thought and practice

Tadajewski

2014

Journal of Historical Research in Marketing

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Purpose – This paper aims to provide a history of a number of intellectual debates in marketing theory and consumer research. It outlines the key arguments involved, highlights the politics and acrimoniousness that often accompanied the competition for academic prestige or practitioner remuneration. It weaves the contents of the special issue into its narrative. Design/methodology/approach – This article engages in a broad historical survey of the history of marketing thought, as it pertains to intellectual debate and disputation. Findings – While scholars often articulate objectivity as an intellectual ideal, many of the debates that are explored reveal a degree of intellectual intolerance and this is refracted through the institutional system that structures marketing discourse. Originality/value – This account provides an introduction to the intellectual debates of the last century, highlighting the ebb and flow of marketing thought. It calls attention to debates that are largely under explored and highlights the politics of knowledge production in marketing and consumer research.

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“Reading” whiteness in consumer research

Cited by 67 publications

References 89 publications

Assessing cross-cultural marketing theory and research

Assessing cross-cultural marketing theory and research

Indigenes’ Responses to Immigrants’ Consumer Acculturation: A Relational Configuration Analysis

Paradigm debates and marketing theory, thought and practice

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