Ready to Embrace Genetically Modified Wines? The Role of Knowledge Exposure and Intrinsic Wine Attributes

Lu, Lu; Rahman, Imran; Christina, G.

doi:10.1177/1938965516629775

Cited by 15 publications

(9 citation statements)

References 58 publications

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Section: Labeling Genetically Modified Foodsupporting

confidence: 69%

“…Studies related to consumer attitudes and preferences toward GMO continue to be published (e.g., Lewis, Grebitus, and Nayga, 2016a;Lu, Rahman, and Chi, 2016). Similar to prior research, findings indicate acceptance of GMO foods when a clear benefit is provided (Lu et al, 2016). Because consumers' WTP varies greatly by product category, nearly all of the research-review and singlestudy-concludes with a call for further research into consumer acceptance of GM and GMO-free food (Lusk et al, 2005;Bernard and Bernard, 2010).…”

Section: Labeling Genetically Modified Foodmentioning

confidence: 99%

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Voluntary food labeling: The additive effect of “free from” labels and region of origin

2018

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Her research lies in the area of food marketing as it relates to consumer behavior, behavioral pricing, sustainability and health. Her PhD research was focused on implicit information processing at the point of sale, using a variety of methods such as eye tracking research, lab experiments and scanner panel data analysis. Current project include consumer acceptance of upcycled food products, food labelling and the effect of different sales promotion formats on healthy food choices.

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Section: Labeling Genetically Modified Foodsupporting

confidence: 69%

Section: Labeling Genetically Modified Foodmentioning

confidence: 99%

Voluntary food labeling: The additive effect of “free from” labels and region of origin

2018

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“…Further perceived knowledge is constantly observed to be a significant predictor of consumer trust of GM food. 97 , 98 It provides ample evidence that prior consumer knowledge helps to build strong intentions 99 , 100 regarding GM food. Hence, in both cases, perceived knowledge negatively influences the GM food trust.…”

Section: Methodsmentioning

confidence: 99%

GM trust shaped by trust determinants with the impact of risk/benefit framework: the contingent role of food technology neophobia

et al. 2020

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The present study is comparative in natures that focus on understanding the factors that influence the GM food trust level in the BRA framework and food technology neophobia in China and the USA. For this purpose, we collected 300 and 350 valid responses, respectively, through a structured questionnaire. By carefully evaluating the above relationships, we found that trust determinants such as institutional trust, technology trust, information revealed with GM food vary across both datasets. However, GM knowledge has a better association with GM food trust in both cases. Apart from this, the food technology neophobia slightly moderates the benefits-risk perception of consumers and GM trust. This study guides the policymakers to enhance GM knowledge, as GM food is scientifically proven safe for health and environment and can be a financial incentive for the farmers. Further, the study also provides direction for corporate managers to design effective marketing and communication strategies in two different countries by investigating GM food trust's primary motivators in both nations.

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“…The differences in levels of quality should be considered for wine differentiation and positioning in the market place [98]. The perception of quality attributes may also reduce the concerns of consumers with regard to controversial products, such as genetically modified wine [99]. However, the perceptions of quality are not equal for all age and gender groups [100].…”

Section: Innovation Indexmentioning

confidence: 99%

Contributions from Literature for Understanding Wine Marketing

Martinho

2021

Sustainability

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Marketing for wines is a determinant tool for several stakeholders within the wine sector, but there are not many studies concerning the topic “wine marketing” and even fewer that take a bibliometric approach. In turn, wine is a strategic agri-food product for the economy of several countries around the world, particularly in Mediterranean countries. Beyond the economic level, wine has an environmental, social, and cultural dimension. All these dimensions have implications in any plan for the wine sector and should be taken into account. In addition, these dimensions change around the world in accordance with different local factors. In this way, sometimes, it is not easy to design adjusted marketing plans for the wine sector, namely, in international markets. Taking the frameworks into account, the main objective of this study is to explore the scientific documents available on scientific platforms, namely, in the Web of Science, related to “wine marketing”. These studies (87 documents) were first explored through bibliometric software, such as the VOSviewer and the Atlas.ti, and then analyzed individually to capture the main insights shown by the scientific literature about wine marketing. To better organize the literature survey, with the information obtained from the bibliometric analysis, the following indexes were identified through factor analysis: “supply index”, “demand index”, “winery strategy index”, “tourism index”, “innovation index”, and “wine characteristics index”. The supply index highlights questions related to new technologies, climate change, logistics in international markets, institutions and regulations, being the main factors that influence wine producers. The demand index stresses the relevance, for consumers, of the relationship between the price and quality of a wine. On the other hand, younger consumers, in general, consume wine outdoors while socializing, giving importance to the label, often when the wine is recommended by someone. Older consumers give greater importance to the wine’s variety and to its region of origin. The winery strategy index shows the importance of questions relating to agri-chains, market differentiation, the history, and the brand. The tourism index brings together aspects associated with the complementarity between activities in the wine sector, wine routes, and contributions from culture and landscape. The innovation index highlights aspects related to the quality and the perceptions of the consumers. Finally, the wine characteristics index shows the little importance given by scientific literature relating to wine marketing and to attributes such as alcohol. A search on the Web of Science for the topic addressed here and “bibliometric” showed that there has been no research carried out with the approach taken here, showing the novelty of this study.

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Ready to Embrace Genetically Modified Wines? The Role of Knowledge Exposure and Intrinsic Wine Attributes

Cited by 15 publications

References 58 publications

Voluntary food labeling: The additive effect of “free from” labels and region of origin

Voluntary food labeling: The additive effect of “free from” labels and region of origin

GM trust shaped by trust determinants with the impact of risk/benefit framework: the contingent role of food technology neophobia

Contributions from Literature for Understanding Wine Marketing

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