‘Real men grill vegetables, not dead animals’: Discourse representations of men in an online vegan community

Brookes, Gavin; Chałupnik, Małgorzata

doi:10.1016/j.dcm.2022.100640

Cited by 4 publications

(7 citation statements)

References 29 publications

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“…Twelve of the 39 studies were included in Veg*nism as Contemporary Masculinity , a theme characterized by contextualizing and negotiating veg*nism as a masculine practice, challenging the traditional association of masculinity with meat and disrupting manly dietary norms and behaviors. Four of these studies used quantitative or mixed methods ( Bogueva et al, 2020 ; De Backer et al, 2020 ; Kakoschke et al, 2022 ; Weber & Kollmayer, 2022 ) and eight used qualitative designs ( Aavik & Velgan, 2021 ; Brookes & Chałupnik, 2022 ; DeLessio-Parson, 2017 ; Fidolini, 2022 ; Greenebaum & Dexter, 2018 ; Mycek, 2018 ; Oliver, 2023 ; Van Der Horst et al, 2023 ).…”

Section: Resultsmentioning

confidence: 99%

“…Many veg*n men focused on the health benefits of veg*nism ( Aavik & Velgan, 2021 ; Fidolini, 2022 ; Greenebaum & Dexter, 2018 ; Mycek, 2018 ; Van Der Horst et al, 2023 ), emphasizing maintaining or gaining muscle and/or strength ( Brookes & Chałupnik, 2022 ; Fidolini, 2022 ; Greenebaum & Dexter, 2018 ; Oliver, 2023 ). Veg*n men doubted the need for animal protein for physical strength ( Van Der Horst et al, 2023 ) and some emphasized that they could still consume unhealthy junk foods ( Aavik & Velgan, 2021 ), while others claimed that veg*nism led to hormonal changes such as higher testosterone, more body hair, and curative effects for erectile dysfunction ( Brookes & Chałupnik, 2022 ). The importance of role models was also highlighted in two studies wherein men spoke to the impact of well-known veg*n male athletes ( Greenebaum & Dexter, 2018 ; Van Der Horst et al, 2023 ).…”

Section: Resultsmentioning

confidence: 99%

“…Veg*n men strongly emphasized rationality in several studies, where they described their choice to become veg*n as entirely rational—a distinctly non-emotional decision that was driven by experts and/or scientific evidence ( Aavik & Velgan, 2021 ; Brookes & Chałupnik, 2022 ; DeLessio-Parson, 2017 ; Mycek, 2018 ). Self-determination was also mentioned and linked to values of autonomy and independence, with some men explaining that veg*nism gave them a sense of control over their lives, health, and the alignment between their values and behavior ( Aavik & Velgan, 2021 ; Brookes & Chałupnik, 2022 ; Fidolini, 2022 ; Mycek, 2018 ). In one study veg*nism was framed as a rebellious act in which men were not “going along with the crowd” ( Greenebaum & Dexter, 2018 ).…”

Section: Resultsmentioning

confidence: 99%

“…In one study veg*nism was framed as a rebellious act in which men were not “going along with the crowd” ( Greenebaum & Dexter, 2018 ). Veg*n men spoke about courage in standing up for their beliefs despite stigma and emphasized their protector role in sticking up for animals who cannot defend themselves ( Brookes & Chałupnik, 2022 ; Greenebaum & Dexter, 2018 ; Oliver, 2023 ). They reformulated meat-eating as a behavior that communicates weakness rather than strength ( Brookes & Chałupnik, 2022 ; DeLessio-Parson, 2017 ) and constructed veg*nism as a sign of willpower, discipline, toughness, and determination ( Brookes & Chałupnik, 2022 ; Fidolini, 2022 ; Greenebaum & Dexter, 2018 ; Van Der Horst et al, 2023 ).…”

Section: Resultsmentioning

confidence: 99%

“…Twelve of the 39 studies were included in Veg*nism as Contemporary Masculinity, a theme characterized by contextualizing and negotiating veg*nism as a masculine practice, challenging the traditional association of masculinity with meat and disrupting manly dietary norms and behaviors. Four of these studies used quantitative or mixed methods De Backer et al, 2020;Kakoschke et al, 2022;Weber & Kollmayer, 2022) and eight used qualitative designs (Aavik & Velgan, 2021;Brookes & Cha1upnik, 2022;DeLessio-Parson, 2017;Fidolini, 2022;Greenebaum & Dexter, 2018;Mycek, 2018;Oliver, 2023;Van Der Horst et al, 2023). Two quantitative studies (Kakoschke et al, 2022;Weber & Kollmayer, 2022) analyzed veg*n men's gendered self-concepts (Berger & Krahe´, 2013) and reported that vegan men scored higher in positive femininity, but described themselves as no less masculine than omnivores.…”

Section: Theme 2: Veg*n Men As Otheredmentioning

confidence: 99%

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Masculinity, Meat, and Veg*nism: A Scoping Review

Velzeboer,

Li,

Gao

et al. 2024

Am J Mens Health

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Men historically consume more meat than women, show fewer intentions to reduce meat consumption, and are underrepresented among vegans and vegetarians. Eating meat strongly aligns with normative masculinities, decisively affirming that “real men” eat meat and subordinating men who choose to be veg* n (vegan or vegetarian). The emergence of meat alternatives and increasing environmental concerns may contest these long-standing masculine norms and hierarchies. The current scoping review addresses the research question what are the connections between masculinities and men’s attitudes and behaviors toward meat consumption and veg*nism? Using keywords derived from two key concepts, “men” and “meat,” 39 articles were selected and analyzed to inductively derive three thematic findings; (a) Meat as Masculine, (b) Veg*n Men as Othered, and (c) Veg*nism as Contemporary Masculinity. Meat as Masculine included how men’s gendered identities, defenses, and physicalities were entwined with meat consumption. Veg*n Men as Othered explored the social and cultural challenges faced by men who adopt meatless diets, including perceptions of emasculation. Veg*nism as Contemporary Masculinity was claimed by men who eschewed meat in their diets and advocated for veg*nism as legitimate masculine capital through linkages to physical strength, rationality, self-determination, courage, and discipline. In light of the growing concern about the ecological impact of meat production and the adverse health outcomes associated with its excessive consumption, this review summarizes empirical connections between masculinities and the consumption of meat to consider directions for future men’s health promotion research, policy, and practice.

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Section: Resultsmentioning

confidence: 99%

Section: Resultsmentioning

confidence: 99%

Section: Resultsmentioning

confidence: 99%

Section: Resultsmentioning

confidence: 99%

“…Twelve of the 39 studies were included in Veg*nism as Contemporary Masculinity, a theme characterized by contextualizing and negotiating veg*nism as a masculine practice, challenging the traditional association of masculinity with meat and disrupting manly dietary norms and behaviors. Four of these studies used quantitative or mixed methods De Backer et al, 2020;Kakoschke et al, 2022;Weber & Kollmayer, 2022) and eight used qualitative designs (Aavik & Velgan, 2021;Brookes & Cha1upnik, 2022;DeLessio-Parson, 2017;Fidolini, 2022;Greenebaum & Dexter, 2018;Mycek, 2018;Oliver, 2023;Van Der Horst et al, 2023). Two quantitative studies (Kakoschke et al, 2022;Weber & Kollmayer, 2022) analyzed veg*n men's gendered self-concepts (Berger & Krahe´, 2013) and reported that vegan men scored higher in positive femininity, but described themselves as no less masculine than omnivores.…”

Section: Theme 2: Veg*n Men As Otheredmentioning

confidence: 99%

See 3 more Smart Citations