Real Opportunities in the Era of Connectivity

Boccardelli, Paolo

doi:10.4468/2019.2.03boccardelli

Cited by 2 publications

(2 citation statements)

References 6 publications

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“…The increasing impact of technology is expected to be one of the main drivers of change in luxury fashion in the next years (Sheth et al, 2002;Boccardelli, 2019;Mosca & LaRosa, 2019). Numerous premium brands utilize virtual and augmented reality to create immersive shopping environments.…”

Section: Ai In Consumer Shopping Experiencementioning

confidence: 99%

AI in the Luxury In-Store Atmospherics

Rovai,

Pasquinelli,

Teh

2023

Symphonya. Emerging Issues in Management

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Although the application of new-age technologies accelerated the orientation towards the online retailing journey in the pandemic context, the role of the physical store is still central in luxury shopping. The literature highlighted the growing impact of new-age technologies and Artificial Intelligence on consumer shopping experiences and retailing. Multiple factors are influencing luxury fashion and certainly technology changes are impacting clients’ behaviours and expectations. This study explores the critical impact of AI on in-store atmospherics, influencing the consumer in-store shopping experience. Cross-fertilising the DAST (Design, Ambient, Social and Trialability) model framing consumers’ experience with the growing literature on AI in retailing, this research empirically explores Chinese millennial consumers, a segment of tech-savvy consumers with a significant impact on global luxury markets. Based on 72 interviews with consumers and 12 interviews with luxury retail experts, this research elicits and discusses a set of factors framing the transversal role of AI in in-store atmospherics, framing its impact on the customer shopping experience. The study concludes by opening future research streams and critical appraisal of AI’s transformational impacts on luxury retailing.

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Section: Ai In Consumer Shopping Experiencementioning

confidence: 99%

AI in the Luxury In-Store Atmospherics

Rovai,

Pasquinelli,

Teh

2023

Symphonya. Emerging Issues in Management

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“…Digitalization, including automation, robotics and artificial intelligence (AI) (Brondoni & Zaninotto, 2018;Camussone & Biffi, 2018;Boccardelli, 2019;Grima et al, 2022;Lepistö et al, 2022), may affect occupational health and safety (European Agency for Health and Safety at Work, 2018;Nguyen et al, 2022). ICTenabled technologies certainly relieve workers of dangerous and physically demanding tasks.…”

Section: Risks Associated With the Digital Transitionmentioning

confidence: 99%

Sustainability in the Workplace: A Global Concern

Bosetti

2022

Symphonya. Emerging Issues in Management

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Health and safety in the workplace should be an integral part of any sustainable organization, regardless of its size, sector and geographical sphere of operations. To ensure and maintain a healthy and safe work environment, companies should constantly identify and prevent all factors that could provoke work-related injuries and diseases. In particular, in today’s rapidly changing context, companies should carefully consider not only the traditional risks to the employees’ health and safety, but also the emerging ones associated with the ecological transition, the increasing digitalization of business processes, and the impact of climate change on working conditions. Adopting a theoretical approach, this study aims at explaining the relationship between occupational health and safety and corporate sustainable success.

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Real Opportunities in the Era of Connectivity

Cited by 2 publications

References 6 publications

AI in the Luxury In-Store Atmospherics

AI in the Luxury In-Store Atmospherics

Sustainability in the Workplace: A Global Concern

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