“…For the period between 1999 and 2015, we found that this method has been applied to many cases and in many different fields, from the evaluation of construction projects (Barton & Lawryshyn, 2011;Ford et al, 2002;Garg & Kumar, 2014;Jiao et al, 2007;Oppenheimer, 2002;Parthasarathy & Madhumathi, 2010;Sewalk & Dai, 2014); investments in R&D (Kumaraswamy, 1996;Ming-Cheng & Yen, 2007), in particular those by pharmaceutical companies (Gunther McGrath and Nerkar, 2004;Hartmann & Assan, 2006); the evaluation of IT (information technology) projects (Benaroch, 2002;Fichman, 2004); insurance portfolio strategies; customer relationship management (Maklan et al, 2005); the management and evaluation of intagible assets (Bhattacharya & Wright, 2005, Faiferlick et al 2004, Park et al, 2013; and the assessment of bonds and derivatives (Driffill et al, 2013;Ericsson & Reneby, 2005;Fabozzi et al, 2012, Pyo, 2008Ren-Raw et al, 2002;Singh, 2014, Tompkins, 2001). …”