Real-time co-creation and nowness service: lessons from tourism and hospitality

Buhalis, Dimitrios; Sinarta, Yeyen

doi:10.1080/10548408.2019.1592059

Cited by 474 publications

(391 citation statements)

References 57 publications

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“…The sharing platforms link up with transportation suppliers and visitors and together target the micro‐level as the attraction, ideally to cocreate value for all. Using technology platforms, ambient and smart technology can support value co‐creation in real‐time (Buhalis & Sinarta, 2019). Contextual big data management (Buhalis, 2020; Buhalis et al, 2019) can improve the quality of forecasting and visitor management techniques.…”

Section: Towards a Conceptual Framework: Transformative Service In A mentioning

confidence: 99%

The dark side of the sharing economy: Balancing value co‐creation and value co‐destruction

Buhalis

Andreu

Gnoth

2020

Psychology and Marketing

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158

115

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The sharing economy disrupts the marketplace and brings both benefits and disadvantages into service ecosystems. We discuss principles of the S-D logic and transformative service research and explore the processes of value co-creation and co-destruction of well-being within the ecosystem of the accommodation sharing economy. Following a brief period of euphoria, the dark side of the sharing economy emerges, defined as the socially, environmentally, or economically undesirable effects introduced by the sharing economy. Airbnb introduced new realities for visitors, neighborhoods, the accommodation industry, and city councils, whereby some stakeholders are frequently found to maximize their own value at the expense of others. Value co-destruction prevails often due to uncontrolled and rapid expansion. We seek to promote a more balanced process, and the optimization of value co-creation, while seeking to prevent value co-destruction. Using a literature review, netnography, and a case study, we investigate co-creation and co-destruction, as expressed by different stakeholders, and focus on the socio-psychological implications in the use of sharing platforms that affect the well-being of individuals and community. A conceptual framework is proposed to manage future research addressing well-being, value co-creation and co-destruction in complex ecosystem service networks.

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Section: Towards a Conceptual Framework: Transformative Service In A mentioning

confidence: 99%

The dark side of the sharing economy: Balancing value co‐creation and value co‐destruction

Buhalis

Andreu

Gnoth

2020

Psychology and Marketing

Self Cite

158

115

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“…The technological developments have made it easy for businesses to reach the environmental resources through cooperation, interaction, and communication. This has created platforms where the customers produce information and create value among themselves through co-creation environments between the business and customer (Rihova et al, 2018;Buhalis & Sinarta, 2019). Thus an important role and function is put on the customers as the co-creators in practice and, furthermore space is opened for development of practices where customers are encouraged to take the creator role.…”

Section: Co-creation Value Co-creation and Customer Citizenship Behamentioning

confidence: 99%

The Mediating Role of the Tourists’ Citizenship Behavior Between the Value Co-Creation and Satisfaction

Arıca

Çorbacı

2020

Advances in Hospitality and Tourism Research (AHTR)

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The purpose of this study was to determine the mediating role of the tourists' citizenship behavior between the value co-creation with customers and customer satisfaction. The data of the study was collected through a survey administered to the tourists who visited Antalya and purchased the touristic products through the co-creation. Confirmatory factor analysis, structural equation modeling analyses, and SPSS process extension analysis were carried out on 252 valid survey data collected from the sample. The results of the study showed that the value co-creation with customers was clustered in two factors: (i) experience quality value and (ii) individual value. The tourists' citizenship behavior consisted of four factors: (i) advocacy behavior, (ii) tolerance behavior, (iii) helping behavior and (iv) feedback behavior. According to another result of the study, the value co-creation with customers had a statistically significant and positive direct effect on customer satisfaction and the dimensions constituting the citizenship behavior of the tourists. Furthermore, it was concluded that the mediating effects of the advocacy and tolerance dimensions on the relationship between the value co-creation with customers and customer satisfaction were found to be statistically significant and positive.

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“…Fourth, increasingly applied researchers might have access to (digital) data streams (Pigni et al, 2016) in real time. This might contribute to reduce the theory-practice divide in tourism management research through the generation of data-driven knowledge about markets and prospective customers that could be made actionable (in real time) by policy makers, destination managers (Deng et al, 2018), firms' executives, and entrepreneurs to create real time T&H services (Buhalis and Sinarta, 2019) . However, this would imply an increasing integration of BD and business intelligence applications (Fan et al, 2015).…”

Section: Future Perspective 75 Years 2020-2095mentioning

confidence: 99%

Big Data and analytics in tourism and hospitality: a perspective article

Mariani

2019

103

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A perspective articlePurpose: This study aims at discussing the evolution of Big Data and Analytics in the tourism and hospitality field. It analyses the important role that Big Data (BD) has played so far in tourism and hospitality research and delineates how it might evolve in the future.Design/methodology/approach: In line with the Platinum Jubilee Special Issue of Tourism Review, this work consists of a critical and conceptual analysis including a mini literature review of recent work in the area at the intersection of BD and tourism and hospitality research.Findings: Findings suggest that tourism and hospitality scholars are increasingly aware of and adopting BD approaches to retrieve, collect, analyse, report and visualize their data. However, a number of avenues for improvement in the use and interpretation of BD and BD analytics as both sets of methods and technology need to be developed. Moreover, BD analytics promise to enhance a number of digital technologies in tourism and hospitality such as AI and IoT that heavily rely on data. As such we envision that a new digital entrepreneurship field might be shaped within the tourism and hospitality literature. Research pathways for future inquiry at the intersection of big data and tourism and hospitality are outlined.Originality/value: While thinking retrospectively about research revolving around BD and its role in the tourism and hospitality research field so far, this study also addresses the challenges pertaining to how BD research will be conducted in the next seven decades within tourism and hospitality.

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Real-time co-creation and nowness service: lessons from tourism and hospitality

Cited by 474 publications

References 57 publications

The dark side of the sharing economy: Balancing value co‐creation and value co‐destruction

The dark side of the sharing economy: Balancing value co‐creation and value co‐destruction

The Mediating Role of the Tourists’ Citizenship Behavior Between the Value Co-Creation and Satisfaction

Big Data and analytics in tourism and hospitality: a perspective article

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