“…Using electroencephalogram (EEG) sensor data, which contains electrical brain activity measured from the scalp (non-invasive) on the order of hundreds of measurements per second, many studies have established that it is possible to capture fast changes in human emotions and experience, such as stress (Perez-Valero et al, 2021), arousal (Faller et al, 2019), fatigue (Hu, 2017), and happiness (Lin et al, 2017). Several studies have similarly shown the ability to capture focus and attentional state changes, affirming that this information as well is captured in EEG sensor data (Hamadicharef et al, 2009(Hamadicharef et al, , 2009Jung et al, 1997;Micoulaud-Franchi et al, 2014;Tuckute et al, 2021). While brain decoding technology has been applied widely to study the effects of different types of stimuli (e.g visual, tactile, auditory) on human experience (Asif et al, 2019;Bhatti et al, 2016;Shahabi & Moghimi, 2016), as far as we know, it has not been applied to study the joint effects of sound and focus at the high temporal resolution needed to explain both phenomena.…”