A method for the study of conjugated polyelectrolyte (CPE) photophysics in solution at the single-molecule level is described. Extended observation times of single polymer molecules are enabled by the encapsulation of the CPEs within 200-nm lipid vesicles, which are in turn immobilized on a surface. When combined with a molecular-level visualization of vesicles and CPE via cryo-transmission electron microscopy, these single-molecule spectroscopy studies on CPEs enable us to directly correlate the polymer conformation with its spectroscopic features. These studies are conducted with poly[5-methoxy-2-(3-sulfopropoxy)-1,4-phenylene-vinylene] (MPS-PPV, a negatively charged CPE), when encapsulated in neutral and in negatively charged lipid vesicles. MPS-PPV exists as a freely diffusing polymer when confined in negatively charged vesicles. Individual MPS-PPV molecules adopt a collapsed-chain conformation leading to efficient energy migration over multiple chromophores. Both the presence of stepwise photobleaching in fluorescence intensity-time trajectories and emission from low-energy chromophores along the chain are observed. These results correlate with the amplified sensing potential reported for MPS-PPV in aqueous solution. When confined within neutral vesicles, single MPS-PPV molecules adopt an extended conformation upon insertion in the lipid bilayer. In this case emission arises from multiple chromophores within the isolated polymer chains, leading to an exponential decay of the intensity over time and a broad blueshifted emission spectrum.lipid-polymer interaction | exciton migration | water-soluble light-emitting polymer | biosensing C urrent knowledge on how the interplay of polymer conformation and chromophore coupling affect energy transfer along a conjugated polymer backbone has been established following rigorous ensemble and single-molecule spectroscopy studies. Many of these studies involve polyphenylene vinylene (PPV)-based conjugated polymers decorated with alkyl side groups that facilitate their solubility in organic solvents. This knowledge is critical for developing conjugated polymer-based electroluminescent, photovoltaic, and sensor devices (1).The prevailing organization of a polymer backbone is expected to have direct effects on the coupling of neighboring chromophores (planar segments with delocalized π orbitals along the backbone) and on the energy transfer efficiency between these chromophores. Collapsed polymers, predominantly encountered in films prepared from poor solvents, exhibit long-range order where chains are found in close proximity, folded back on themselves (2, 3). Polymers will thus undergo efficient interchain or through-space energy transfer. On the contrary, polymers in solution are highly disordered, where the presence of defects along the chains together with freely accessible bond rotations should result in globular structures with larger intramolecular distances, on average. The predominant mode of energy transfer found in this case is through-bond or intramolecular ener...