In this investigation, we have put forward a novel multi-criteria decision-making (MCDM) technique, intuitionistic fuzzy best-worst method (intuitionistic fuzzy BWM). Moreover, we have designed a novel hybrid MCDM technique called intuitionistic fuzzy best-worst analytic hierarchy process (intuitionistic fuzzy BWAHP) which is the amalgamation of intuitionistic fuzzy BWM and analytic hierarchy process (AHP). In this study, BWM finds its use to evaluate the weightage (or priority value) of criteria, and using AHP, the local weights of alternatives are decided. The proposed technique is utilized to recognize the most significant alternative (or indicator), for the efficiency of a water treatment plant. Observing the result, it can be said that the 'water quality' is the most responsible alternative. The consistency ratio value which is found by our proposed method is less, compared to the existing BWM and fuzzy BWM techniques. Finally, using a comparative study and sensitivity analysis, we verify the findings produced by our proposed method.