Machine learning, a subset of artificial intelligence (AI), is a set of computational tools that can be used to enhance provision of clinical care in all areas of medicine. Gastroenterology and hepatology utilize multiple sources of information, including visual findings on endoscopy, radiologic imaging, manometric testing, genomes, proteomes, and metabolomes. However, clinical care is complex and requires a thoughtful approach to best deploy AI tools to improve quality of care and bring value to patients and providers. On the operational level, AI‐assisted clinical management should consider logistic challenges in care delivery, data management, and algorithmic stewardship. There is still much work to be done on a broader societal level in developing ethical, regulatory, and reimbursement frameworks. A multidisciplinary approach and awareness of AI tools will create a vibrant ecosystem for using AI‐assisted tools to guide and enhance clinical practice. From optically enhanced endoscopy to clinical decision support for risk stratification, AI tools will potentially transform our practice by leveraging massive amounts of data to personalize care to the right patient, in the right amount, at the right time.