Time Dependent Density Functional Theory (TD-DFT) has been used to assist the design and synthesis of a series thioxanthone triplet sensitizers. Calculated energies of the triplet excited state (ET) informed both the type and position of auxochromes placed on the thioxanthone core, enabling fine-tuning of the UV-Vis absorptions and associated triplet energies. The calculated results were highly consistent with experimental observation in both the order of the λmax and ET values. The synthesised compounds were then evaluated for their efficacies as triplet sensitizers in a variety of UV and visible light preparative photochemical reactions. The results of this study exceeded expectations; in particular [2+2] cycloaddition chemistry that had previously been sensitized in the UV was found to undergo cycloaddition at 455 nm (blue) with a 2 to 9-fold increase in productivity (g/h) relative to input power. This study demonstrates the ability of powerful modern computational methods to aid the design of successful and productive triplet sensitized photochemical reactions. 1 3,3'-MeOTX 354 292 289 298 e 10 ± 3 ps 862 ± 40 ns 0.93 2 3,3'-FTX 362 290 285 289 e 10.5 ± 1.8 ps 456 ± 25 ns 0.92 3 3-MeOTX 367 284 279 283 e 31 ± 4 ps 867 ± 50 ns >0.9 4 3-FTX 370 282 277 282 e 21 ± 3 ps 520 ± 25 ns 0.83 5 TX (R/R'=H) 380 274 268 274 e 70 ps 20 760 ± 30 ns 0.76 17 6 ITX (R'=H, R = 2-i Pr) 385 270 263 266 e 220 ± 8 ps 880 ± 50 ns 0.86 7 2-FTX 388 263 257 261 e 270 ± 10 ps 585 ± 20 ns 0.81 8 4-MeOTX 385 267 260 263 e 1.9 ± 0.4 ns 1.8 ± 0.3 μs 0.70 9 2-MeOTX 399 252 245 242 f 3.3 ± 0.2 ns 1.7 ± 0.6 μs 0.83 10 2-F,2'-MeOTX 408 242 235 235 f 9.1 ± 0.7 ns 1.2 ± 0.2 μs 0.62 11 2,2'-MeOTX 415 235 227 231 f 6.2 ± 0.5 ns 863 ± 60 ns 0.66