“…It seems that this category of respondents, who are closer to nature, appreciate the quality and freshness of a product better by its color, and also, "external aspect" (ST14) all theirs is attributed (p = 0.015-rural or urban environments only).The characteristic "external appearance" (ST15) also has significant values in the gender component, like color, where the highest score is also given by women. Related to visual quality, appearance, like color, is another main reason for purchasing and consuming products, as indicated by studies for some countries/areas-Nova Scotia [60], EU countries (Belgium, France, Italy, Norway, Poland and Spain) [31,[82][83][84][85][86]. We note that the female population is more focused on selecting and buying traditional products, which indicates that women still maintain the major role in the family in terms of food consumption and, at the same time, maintaining the traditional family model in Romania, as well as in other countries, such as Poland, the Republic of Moldova.…”