2017
DOI: 10.1007/978-3-658-18034-8
|View full text |Cite
|
Sign up to set email alerts
|

Reassessing the Relationship between Marketing and Public Relations

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
1
1

Citation Types

0
2
0

Year Published

2020
2020
2024
2024

Publication Types

Select...
5
2

Relationship

0
7

Authors

Journals

citations
Cited by 16 publications
(2 citation statements)
references
References 191 publications
(285 reference statements)
0
2
0
Order By: Relevance
“…Indeed, as (Dühring, 2017) indicates, public relations literature was first developed in the USA, as were the first formal programmes of higher education, two or three decades earlier than in other regions of the world that include Western Europe and Latin America.…”
Section: Public Relations As a Global Intellectual Fieldmentioning
confidence: 99%
“…Indeed, as (Dühring, 2017) indicates, public relations literature was first developed in the USA, as were the first formal programmes of higher education, two or three decades earlier than in other regions of the world that include Western Europe and Latin America.…”
Section: Public Relations As a Global Intellectual Fieldmentioning
confidence: 99%
“…This in reality is far more complex (Addis & Podesta, 2005) if there is subjective behavior in the process (Bray, 2008). This is followed by, experiential marketers who attack the issues of the consumer rationality, weakness of the traditional consumer behavior theory (Addis & Podesta, 2005) that oversimplifies marketing realities (Duhring, 2017) and encourages understanding the underlying psychological process for the behavior of postmodernism societies (So et al, 2015); the non-cognitive process including affective lenses (Pham, 2013;Jacoby & Morrin, 2015). Therefore, the attitudinal model that has emerged during the traditional marketing paradigm has limitation in the current landscape (Weilbacher, 2001;Kitchen, Kerr, Schultz, McColl & Pals, 2014) marketers have suggested experience and motivation as better concept (Pham, 2013;Gial, Zhang, Paul & Giala, 2018) to stabilize their brand relationship (Ranasinghe & Samarasinghe, 2019).…”
Section: Expressive Social Media and Postmodernism Marketingmentioning
confidence: 99%