There is an extensive body of literature examining how rebel groups recruit civilians. Much of this scholarly work focuses on the role of material and ideological appeals in mobilizing recruits. However, despite expectations about the importance of recruitment processes, there is currently a lack of data on the persuasive recruitment practices of a large cross-section of groups, making it difficult to test a variety of implications stemming from theories about armed group recruitment. To remedy this, I developed original data—the Rebel Appeals and Incentives Dataset (RAID)—which contains information on 232 militant groups for the period 1989 to 2011. RAID details not only the specific types of recruitment appeals groups make, but the degree to which they rely on ideological appeals, relative to material incentives, for recruitment. To demonstrate the value of the dataset, I employ RAID to test two hypotheses about rebel recruitment and wartime rape derived from existing literature.