Reboot: Major League Soccer’s 2018 Relaunch of Chivas USA as the Los Angeles Football Club

Manning, R. Douglas

doi:10.1123/cssm.2015-0042

Case Studies in Sport Management

2016

DOI: 10.1123/cssm.2015-0042

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Reboot: Major League Soccer’s 2018 Relaunch of Chivas USA as the Los Angeles Football Club

R. Douglas Manning

Abstract: The Los Angeles Football Club (LAFC) will begin play in 2018 as a new franchise in Major League Soccer (MLS). LAFC will replace Chivas USA as the second MLS franchise in the Los Angeles area. Chivas USA competed in 10 seasons of MLS, beginning with the 2005 season. Chivas USA was modeled after its parent organization, Club Deportivo Guadalajara (otherwise known as Guadalajara or Chivas Guadalajara) of the first-division Mexican League. MLS is highly regarded for its diversity initiatives, and Chivas USA was to… Show more

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Cited by 3 publications

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The impact of special events and fan–player bonding on identified fan consumption – a study of professional soccer in the USA

Gutierrez

Zboja

Briggs

et al. 2022

SBM

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PurposeThe primary purpose of this study is to examine how fan attendance at team special events and player appearances impact fan consumption (as measured by merchandise sales). Insights obtained could shed light on opportunities for professional soccer teams to expand revenues through enhanced fan consumption of goods and services.Design/methodology/approachA sample of 499 season ticket holders were used to assess fan consumption by measuring merchandise sales. Ordinary least squares (OLS) regressions were run for merchandise sales as the dependent variable of fan consumption. The control variables were age, gender (male = 1, 0 otherwise), and whether an individual has children.FindingsThe key independent variables of attending special events and fan–player bonding were both found to have a statistically significant impact on merchandise sales. Results show that each additional special event attended generates up to $33.71 in merchandise sales for the club. Similarly, each fan–player bonding experience attended also has a direct impact, increasing merchandise consumption by $23.00.Social implicationsThe results of this study provide insights that can help fan consumption grow within the professional United States soccer industry and better allow team managers to make decisions about the possible benefits of holding more special events and fan–player bonding experiences. The findings also confirm the impact personal relationships with fans can have on the bottom line of sport franchises.Originality/valueThough this study adds to the body of literature by expanding previous work on fan consumption, there are limited studies on the social aspects of consumption which are examined and analyzed within this study, particularly of note is the study of merchandise sales as proxy for fan consumption.

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The impact of special events and fan–player bonding on identified fan consumption – a study of professional soccer in the USA

Gutierrez

Zboja

Briggs

et al. 2022

SBM

View full text Add to dashboard Cite

show abstract

Separated by geography, joined in soccer: a comparative analysis of the development of soccer in the USA and Australia

Harper¹

2018

ISS

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Three Clubs in Search of a City: Professional Soccer in Los Angeles, 1973–2018

Bolsmann

Kioussis

2019

Journal of Sport History

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In 2016, Los Angeles Football Club (LAFC) celebrated its birth before a public audience at Union Station. The club’s posturing on the day, and in its efforts more broadly, was that it offered the local market something new. Yet while the claim to originality was a tacit acknowledgment that the city had a footballing past, rarely has this past been explored in the relevant historiography. Thus, the founding of LAFC presents a timely moment to fill in the scholarly gap. This article uses LAFC as an entry point for exploring the contours of professional soccer in Los Angeles over the previous half-century. It follows three sides—the Los Angeles Aztecs, Los Angeles Galaxy, and Los Angeles Football Club—in their attempts to navigate the city’s built and sociocultural environment.

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Reboot: Major League Soccer’s 2018 Relaunch of Chivas USA as the Los Angeles Football Club

Cited by 3 publications

References 7 publications

The impact of special events and fan–player bonding on identified fan consumption – a study of professional soccer in the USA

The impact of special events and fan–player bonding on identified fan consumption – a study of professional soccer in the USA

Separated by geography, joined in soccer: a comparative analysis of the development of soccer in the USA and Australia

Three Clubs in Search of a City: Professional Soccer in Los Angeles, 1973–2018

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