Rebuilding Tourism in Asia for Future (Post-COVID-19)

Shah, Syed Haider Ali; Jamshed, Kamran; Saleem, Sharjeel; Al-Ghazali, Basheer M.; Kiani, Ozair Ijaz

doi:10.1108/978-1-80382-021-720231009

Resilient and Sustainable Destinations After Disaster 2023

DOI: 10.1108/978-1-80382-021-720231009

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Rebuilding Tourism in Asia for Future (Post-COVID-19)

Syed Haider Ali Shah¹,

Kamran Jamshed²,

Sharjeel Saleem³

et al.

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2024

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Cited by 2 publications

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How the Family Business Hotels of Europe Are Rebuilt After COVD-19

Bibi,

Ajaz,

Akaak

et al. 2024

Advances in Marketing, Customer Relationship Management, and E-Services

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CSR is crucial for family businesses, including hotels, which are a significant employer globally. The COVID-19 pandemic has impacted the hospitality sector, leading to digital transformation and contactless technology adoption in European hotels. To maintain competitiveness, European family-owned hotels should implement sustainable practices, enhance digital connectivity, provide health and well-being amenities, invest in employee training, and adopt contactless technologies. A thorough review of secondary research is conducted to find out the CSR practices implied by European Family businesses hotels. It is concluded that incorporating artificial intelligence and machine learning into CSR efforts can strengthen commitment to sustainability and social responsibility. Further the hotel industry, which holds a market share of over 50% in Europe, is expected to grow at a CAGR of 7.0% between 2022 and 2023.

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How the Family Business Hotels of Europe Are Rebuilt After COVD-19

Bibi,

Ajaz,

Akaak

et al. 2024

Advances in Marketing, Customer Relationship Management, and E-Services

View full text Add to dashboard Cite

show abstract

How the Family Business Hotels of Europe Are Rebuilt After COVID-19

Bibi,

Ajaz,

Akaak

et al. 2024

Strategies and Approaches of Corporate Social Responsibility Toward Multinational Enterprises

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Corporate social responsibility (CSR) is crucial for family businesses, including hotels, which are a significant employer globally. The COVID-19 pandemic has impacted the hospitality sector, leading to digital transformation and contactless technology adoption in European hotels. To maintain competitiveness, European family-owned hotels should implement sustainable practices, enhance digital connectivity, provide health and well-being amenities, invest in employee training, and adopt contactless technologies. A thorough review of secondary research is conducted to find out the CSR practices implied by European family businesses hotels. It is concluded that incorporating artificial intelligence and machine learning into CSR efforts can strengthen commitment to sustainability and social responsibility. Further, the hotel industry, which holds a market share of over 50% in Europe, is expected to grow at a CAGR of 7.0% between 2022 and 2023. To position the European hotel industry as a beacon of innovation, comfort, and safety, a combination of technology, personalized experiences, environmental efforts, and teamwork will be crucial.

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Rebuilding Tourism in Asia for Future (Post-COVID-19)

Cited by 2 publications

References 7 publications

How the Family Business Hotels of Europe Are Rebuilt After COVD-19

How the Family Business Hotels of Europe Are Rebuilt After COVD-19

How the Family Business Hotels of Europe Are Rebuilt After COVID-19

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