Recall and Comprehension of Radio News in Kenya

Abstract

College students recalled more radio neu's stories than did illiterates, tenth graders or adults uith less than college; comprehension also Mias lower in the latter group in this study done in Kenya.

Effects of Image–Issue and Positive–Negative Scene Orders in Broadcast News

“…Other studies, however, support stronger primacy effects. Stauffer, Frost, and Rybolt (1980) found that, among 13 news stories, recall was the best for the first item, which was remembered by 49% of the participants.…”

Effects of actualities in radio newscasts

“…Repetition does seem to improve recall as does a delivery rate of between 160 and 200 words per minute (Findahl & Hoijer, 1975;Smith & McEwen, 1974). Research also has shown that 20% to 50% of radio newscast items are remembered (Stauffer, Frost, & Rybolt, 1980). This study was conducted to update previous research about the effect of actualities on the recall of radio newscasts and to measure the effect of actualities on the degree of interest listeners have in a radio newscast.…”