2018
DOI: 10.1016/j.pmedr.2018.09.015
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Recall and understanding of a communication campaign designed to promote positive parenting and prevent child maltreatment

Abstract: Evidence-based parenting support programs are among effective strategies for preventing child maltreatment. The launch of mass media campaigns accompanying the implementation of such programs has been recommended to optimize reach and parent enrollment. This paper focuses on a communication campaign developed to support the implementation of the Triple P - Positive Parenting Program in two French-Canadian communities. Proximal outcomes (recall and understanding) were assessed through a randomized telephone sur… Show more

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Cited by 15 publications
(9 citation statements)
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“…Population-based public education campaigns that educate communities about the negative effects of spanking may be beneficial in dense urban areas. [42][43][44][45] The Better Parenting Programme is a public education intervention to increase parental knowledge of child development. In Jordan, the Better Parenting Programme was associated with improved parenting knowledge, increased parental involvement and increased utilisation of explanations when disciplining children.…”
Section: Discussionmentioning
confidence: 99%
“…Population-based public education campaigns that educate communities about the negative effects of spanking may be beneficial in dense urban areas. [42][43][44][45] The Better Parenting Programme is a public education intervention to increase parental knowledge of child development. In Jordan, the Better Parenting Programme was associated with improved parenting knowledge, increased parental involvement and increased utilisation of explanations when disciplining children.…”
Section: Discussionmentioning
confidence: 99%
“…The present study focused on Selective Triple P (Level 2 – public seminars), Primary Care Triple P (Level 3 – individual coaching), Group Triple P (Level 4 – parent training), and Pathways Triple P (Level 5 - active skills training including cognitive reattribution components), delivered by trained practitioners [ 41 ]. Service delivery was supported by a promotional campaign (Level 1) developed locally [ 48 , 49 ]. In each community implementing Triple P, a team of community partners carefully planned the implementation process [ 50 ].…”
Section: Methodsmentioning
confidence: 99%
“…The present study focused on Selective Triple P (Level 2 -public seminars), Primary Care Triple P (Level 3 -individual coaching), Group Triple P (Level 4 -parent training), and Pathways Triple P (Level 5active skills training including cognitive reattribution components), delivered by trained practitioners (41). Service delivery was supported by a promotional campaign (Level 1) developed locally (48,49). In each community implementing Triple P, a team of community partners carefully planned the implementation process (50).…”
Section: Methods Contextmentioning
confidence: 99%