“…This may be because under such conditions participants adopt a strategy other than rehearsal, such as using the similarity between phonologically similar items as a cue to item identity (Fallon et al, 1999;Gupta, Lipinski, & Aktunc, 2005), or making use of semantic information that might be richer for long than for short words (Campoy & Baddeley, 2008). However, detection of the use of alternative strategies can only rely on positive evidence for the use of such strategies, such as effects of visual similarity (e.g., Logie et al, 2015;Saito et al, 2008) or semantic similarity (e.g., Baddeley, 1966;Campoy & Baddeley, 2008). Therefore, without such positive evidence for alternative strategies, the absence of a phonological similarity or word length effect does not imply that phonological coding and rehearsal are not being used.…”