Lewis acidic heterogeneous catalysts are known to be active for transfer hydrogenation of carbonyl compounds, which occur naturally or can be derived from renewable feedstocks. While previous studies have explored a myriad of Zr-based catalytic systems toward the Meerwein−Pondorf−Verley (MPV) reductions, few have determined intrinsic, site-specific rates under strict kinetic control across a sufficiently wide range of process conditions, causing misconceptions about the true potentials of these catalysts for the targeted transformations. Here, we present a quantitative assessment on the intrinsic activities of four types of Zr catalysts that are purportedly promising candidates for the MPV reductions; the selected catalysts contain active Zr sites within diversified local coordination and secondary solvating environments. A comprehensive kinetic study of ethyl levulinate (EL) MPV reduction in 2-butanol, combined with in situ quantitative titration of the active sites by selective poisoning with alkylphosphonic acid titrants of Lewis acid sites during the reaction, reveals dramatic differences in the relative fraction of active sites (13−78% of total Zr) and turnover rates (>300-fold) among the studied catalysts. Mechanistically, the hydride shift invariably remains as the sole rate-limiting step, regardless of the catalyst; the free energy barriers in both first-order and zero-order kinetic regimes and kinetic isotope effects, however, differ significantly among the catalysts. Through mechanism-based rate equations and transition-state-theory treatments, we further delineate that the wide variations in enthalpic and entropic components not only suggest disparate transition state structures and energetics but also reflect varying adsorption thermodynamics that are influenced by both reactant coordination at and solvent restructuring near the active sites.