Recent Developments in Structural Equation Modeling

Jöreskog, Karl G.; Sörbom, Dag

doi:10.2307/3151714

Cited by 675 publications

(471 citation statements)

References 13 publications

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“…For beliefs and intent to smoke, we accounted for error in measurement by allowing the SEM package (LISREL 8) to estimate item/indicator loadings and measurement error terms freely. For ad campaign attitude, we used its summed item score and set its measurement loading to the square root of its internal consistency estimate and its error term to 1 -coefficient alpha × construct variance to account for measurement error (Jöreskog and Sörbom 1982). For all other single indicator constructs (i.e., prior trial behavior, social influence, and the interaction terms), we set item loadings to 1 and error terms to 0.…”

Section: Analysis and Resultsmentioning

confidence: 99%

Understanding Adolescent Intentions to Smoke: An Examination of Relationships among Social Influence, Prior Trial Behavior, and Antitobacco Campaign Advertising

Andrews

Netemeyer

Burton³

et al. 2004

Journal of Marketing

117

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Telephone interviews were conducted with more than 900 adolescents aged 12 to 18 as part of a multimillion dollar, statewide, antitobacco advertising campaign. The interviews addressed two primary questions: (1) Do counteradvertising campaign attitudes directly affect antismoking beliefs and intent in a manner similar to those of conventional advertisements? and (2) Can advertising campaign attitudes have a stronger effect on beliefs and intent for adolescents with prior smoking behavior and for adolescents exposed to social influence (i.e., friends, siblings, or adult smoker in the home)? The authors' findings show that advertising campaign attitudes, prior trial behavior, and social influence all directly affect antismoking beliefs and that advertising campaign attitudes interact with prior trial behavior to strengthen antismoking beliefs. The results indicate that attitudes related to the campaign, prior trial behavior, and social influence directly influence intent, and advertising campaign attitudes interact with social influence and prior trial behavior to attenuate adolescent intent to smoke. In addition, the effect of advertising campaign attitudes in attenuating social influence and prior trial behavior effects on adolescent intent to smoke persists even when the authors account for strongly held beliefs about smoking. The authors discuss implications for countermarketing communications and the design and understanding of future antismoking campaigns.

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Section: Analysis and Resultsmentioning

confidence: 99%

Understanding Adolescent Intentions to Smoke: An Examination of Relationships among Social Influence, Prior Trial Behavior, and Antitobacco Campaign Advertising

Andrews

Netemeyer

Burton³

et al. 2004

Journal of Marketing

117

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show abstract

“…Regarding the use of single-item indicators in Lisrel, Joreskog and Sorbom (1982) give the example of the verbal intelligence test and, assuming the measure is fallible, recommend a reliability value of 0.85 as a better assumption than an equally arbitrary value of 1.00. The assumed value of the reliability will affect parameter estimates as well as standard errors .…”

Section: Single Items In Sem Latent Variablesmentioning

confidence: 99%

Marketing research using single-item indicators in structural equation models

2013

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“…In this study EFA using principal components method and varimax rotation was performed to examine the factor structures of the scales according to the data ob-tained from the Turkish participants and CFA was applied to confirm the original scales structures in Turkish culture. In CFA, for models with good fit, chi-square (X Jöreskog & Sörbom, 1993;Browne & Cudeck, 1992).…”

Section: Discussionmentioning

confidence: 99%