2021
DOI: 10.1016/j.jwb.2020.101145
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Reciprocity and informal institutions in international market entry

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Cited by 32 publications
(29 citation statements)
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“…New institutional economic theory points out that the binding force of informal institution is often more obvious than that of formal institution because of the contagion continuity of informal institution [15]. Therefore, when formal environmental regulations have failed relatively to provide governance effects on environmental issues, the role of informal institution should not be ignored [16,17]. Informal institution generally consists of religion, culture, customs and interpersonal relationships.…”
Section: Introductionmentioning
confidence: 99%
“…New institutional economic theory points out that the binding force of informal institution is often more obvious than that of formal institution because of the contagion continuity of informal institution [15]. Therefore, when formal environmental regulations have failed relatively to provide governance effects on environmental issues, the role of informal institution should not be ignored [16,17]. Informal institution generally consists of religion, culture, customs and interpersonal relationships.…”
Section: Introductionmentioning
confidence: 99%
“…It denotes that state-owned firms may have even more difficulties to be successful in international/global markets [29] as there exists animosity between the two countries. Similarly, it is challenging if the market has an obstacle in terms of "informal institutions" [30], which international/global brands must overcome too. These facts allude that uncertainty, like political one, plays an important constraint in the sustainability of international/global business.…”
Section: Sustainability's Challenge 4: Political Uncertainty and Advancement In The New Technologymentioning
confidence: 99%
“…The tireless efforts of international market mechanisms such as the World Trade Organization (WTO) to promote global fair trade have resulted in a greater number of commercial institutions to internationalise than ever before (Nuruzzaman, Gaur, & Sambharya, 2021). However, as firms strive to expand their market share away from domestic markets, the institutional-based framework (proposed by Peng, Sun, Pinkham, & Chen, 2009) suggests that various socio-cultural and informal institutional factors associated with the destination countries provide additional barriers to firm's success (Boddewyn & Peng, 2021). A factor of particular importance observed in marketing literature that is associated with firm's success during the process of internationalisation is the country-of-origin effect (COO) (Diamantopoulos, Kalajdzicb, & Moschikc, 2020;Lee & Robb, 2019).…”
Section: Introductionmentioning
confidence: 99%
“…For example, Nesdale and Todd (2000) found that factors such as COP and collectivist feelings towards the world's problems in some population groups reduced ethnocentric and patriotic behaviour, whilst Woo (2019) concluded that ethnocentric behaviour remained a burden to the potential success of foreign firms in a particular market. In this regard, it may be assumed that through these shared ideals, certain foreign products may be viewed in a similar way or even receive preferential treatment, when compared with domestic products in some markets (Boddewyn & Peng, 2021). Thus, firms and products emanating from certain countries may receive intangible benefits when they are able to identify markets in which they are perceived by the general populous as being superior or favourable when compared with other foreign brands (Lee & Robb, 2019).…”
Section: Introductionmentioning
confidence: 99%