Reciprocity in upward product line extensions: A longitudinal study

Cho, Jihoon; Janda, Swinder

doi:10.1016/j.jretconser.2022.103161

Cited by 7 publications

(2 citation statements)

References 57 publications

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“…Viewing the strength of the magnetic field above the level of flight is the primary goal of upward continuation, which aims to reduce by emphasizing longer wavelength anomalies that represent regional features instead of shorter ones (Ayua et al, 2023;Cho and Janda, 2023) The following is the equation for upward continuation: The upward continued map was made using the residual map that was upward continued to a distance of three kilometers. Oasis Montaj and Matlab software were used to do spectrum analysis on the upward-continued information to determine the depth of the Curie point.…”

Section: Upward Continuationmentioning

confidence: 99%

Aeromagnetic Data Investigation of Geothermal Energy Potentials in Ramfashi and Environs Zamfara State, Nigeria

Ezekiel,

Peter,

Garba

2024

dujopas

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The goal of the geothermal study over Ramfashi and Environs in Northwestern Nigeria was to use aeromagnetic data to determine the region's heat flow, geothermal gradient, and Curie point depth. For the purpose of analyzing the aeromagnetic data, on residual and regional magnetic intensity were gathered using regional residual separation. The residual data was upward continuued to obtain the upward data to perform spectral analysis. This allowed for calculation of depths to centroid and top boundary, which in turn allowed for calculation of region's heat flow, geothermal gradient, and Curie point. The analysis's conclusions revealed that, with an average value of 48.53 °Ckm-1, the distances to the heat flow, top boundary, centroid, and Curie point varied between 6.73 km and 7.39 km, 2.01 km and 2.16 km, and 113.55 mWm-2 and 128 mWm-2 respectively. Geothermal gradient also varied between 45.42 °Ckm-1 and 51.33 °Ckm-1. According to the heat flow data from this investigation, the area possesses anomalous geothermal energy and a sizable heat source.

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Section: Upward Continuationmentioning

confidence: 99%

Aeromagnetic Data Investigation of Geothermal Energy Potentials in Ramfashi and Environs Zamfara State, Nigeria

Ezekiel,

Peter,

Garba

2024

dujopas

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“…Companies are trying to adapt to this new trend. Given the inherent risks associated with introducing new brands, many businesses prefer vertical line extension, which extends brands to different price and quality levels within the same product category (Cho and Janda, 2023; Schmitz et al , 2023). Downward line extension, a type of vertical line extension, refers to a new product launched by a parent brand in the same category but at a lower price and/or quality level (Boisvert and Ashill, 2018; Hultman et al , 2021; Schmitz et al , 2023).…”

Section: Introductionmentioning

confidence: 99%

Effect of downward line extension on consumers’ purchase intentions: power distance belief as a moderator

He,

Mo,

2023

JPBM

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Purpose Downward line extension is a valuable growth strategy that enables multiple products and services to meet diverse customer needs. However, downward extended products launched by high-status brands may be challenged by horizontal extended products launched by relatively low-status brands when these two types of products target similar consumers. This study aims to examine the impact of product type (horizontal extended versus downward extended) on consumers’ purchase intentions, the underlying mechanism and the moderating role of power distance belief. Design/methodology/approach Four scenario-based experiments were conducted to probe the research questions. Findings Consumers develop lower purchase intentions for downward (versus horizontal) extended products due to the reduction of perceived fit and self-congruity (Study 1). Beyond that, power distance belief moderates the impact of product type on consumers’ purchase intentions, as a low power distance belief reduces the negative effect of downward line extension (Studies 2a, 2b and 2c). Perceived fit and self-congruity mediate the interaction effect between product type and power distance belief on consumers’ purchase intentions (Study 2c). Practical implications This study provides marketing practitioners with guidance on implementing the strategy of downward line extension. Originality/value This study serves as a preliminary effort to compare consumers’ responses between downward and horizontal extended products, which deepens the understanding of downward line extension. It also contributes to the body of knowledge about line extension and power distance belief by demonstrating the moderating role of power distance belief in a line extension context.

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The interactions between online platform’s store brand introduction and manufacturer’s innovation strategies: Reselling vs. agency modes

Zhao,

Wang,

et al. 2023

Electronic Commerce Research and Applications

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Reciprocity in upward product line extensions: A longitudinal study

Cited by 7 publications

References 57 publications

Aeromagnetic Data Investigation of Geothermal Energy Potentials in Ramfashi and Environs Zamfara State, Nigeria

Aeromagnetic Data Investigation of Geothermal Energy Potentials in Ramfashi and Environs Zamfara State, Nigeria

Effect of downward line extension on consumers’ purchase intentions: power distance belief as a moderator

The interactions between online platform’s store brand introduction and manufacturer’s innovation strategies: Reselling vs. agency modes

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