“…For example, scholars could try to capture the public's perceptions of firms' innovativeness through semantic analyses of press coverage (Graf‐Vlachy, Oliver, Banfield, König, & Bundy, 2020), sentiment analyses of social media data (Gautam & Yadav, 2014), or analyses of company rankings (e.g., Forbes, 2018). Alternative ways of determining the quantity and quality of newly developed products, services, and processes could include systematic analyses of trademark filings (Castaldi, 2020), the content and structure of company websites (Mirończuk & Protasiewicz, 2020) or mission statements (Hanisch, Haeussler, Graf‐Vlachy, König, & Cho, 2018), firms' 10‐K filings (Hoberg & Phillips, 2016), or analyst reports (Bellstam, Bhagat, & Cookson, 2020). Finally, other output‐oriented measures could target process innovations, which have rarely been considered in the extant literature (Haneda & Ito, 2018; Qian, Cao, & Takeuchi, 2013; Swink, 2000).…”