Recognizing the Islamic Banking Consumer Behaviour from the Perspective of Product Knowledge, Brand Awareness and Attitude

Abstract

This paper aims to identify the intention behavior of consumer in Indonesian Islamic banking, from the perspective of product knowledge, brand awareness and attitude. Data collected were then analyzed using structural equation modeling via Smart PLS.Research have found that product knowledge and brand awareness have positive significant impact on attitude, and attitude have positive significant impact on intention toward being the customer of Indonesian Islamic banking

Purchase Intention of Halal Cosmetics: The Mediating Role of Attitude

“…The results of this study are supported by (Aziz & Chok, 2013;Mohd Suki & Mohd Suki, 2018;Wijaya & Mahardika, 2019) which show a positive and significant relationship between knowledge and attitude towards halal products. In addition, (Permana, 2019;Putri et al, 2019) also revealed a significant relationship between knowledge and purchase intention of halal-based products through attitude as a mediating variable. Therefore, consumer education is still important to increase awareness about halal standards, both with Islamic lectures and social campaigns so that it is expected to be able to influence consumer attitudes towards halal cosmetics which in turn increase their purchase intention.…”

Brand Awareness, Halal Label, Subjective Norm Towards Purchase Intention Through Attitude as an Intervening Variable

“…Another factor that influences attitudes is subjective norms, subjective norms are an individual's beliefs that are influenced by the surrounding environment both individuals and groups to carry out a behavior or not to perform a behavior (Sholihah and Welsa, 2018) In research (Udayana and Ramadhan, 2019) shows the results that subjective norms have no effect on attitudes, while research (Susatyo, EB; Nurhayati, 2013) shows The result is that subjective norms have an effect on attitudes. In the study, there is a gap that makes researchers want to find out again whether subjective norms will affect consumer attitudes in buying cosmetics while the research conducted (Rakhma, Ariningsih and Rahmawati, 2019) and (Permana, 2019) shows that brand awareness has no significant relationship with attitudes. From the information in the background, the purpose of the study is to test brand awareness, halal labels, subjective norms on purchase intention and attitude able to mediate.…”