Recommend or not: A comparative analysis of customer reviews to uncover factors influencing explicit online recommendation behavior in peer-to-peer accommodation

Ding, Kai; Gong, Xi Yun; Huang, Tao; Choo, Wei Chong

doi:10.1016/j.iedeen.2023.100236

Cited by 9 publications

(4 citation statements)

References 80 publications

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“…With the exponential growth of eWOM platforms, the authenticity and reliability of the information shared become paramount. Misleading or biased reviews, fake endorsements, and undisclosed affiliations can all cloud the judgements of consumers seeking genuine guidance (Ding et al, 2024). In this digital landscape, distinguishing between genuine recommendations and marketing ploys can be challenging, leading to a potential disconnect between perceived product quality and the actual experience (Baykal and Hesapci Karaca, 2022).…”

Section: Theoretical Framework and Hypothesis Developmentmentioning

confidence: 99%

Effect of source credibility and consumer ethnocentrism on halal purchase intentions in the UK: an elaboration likelihood model approach

Ibrahim,

Sarfo,

Burnett

2024

BFJ

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PurposeThis study aims to examine the mediating role of product judgement in the relationship between electronic word-of-mouth (eWOM) and purchase intention. Additionally, it explores the moderating effects of source credibility and consumer ethnocentrism on the relationship between eWOM and product judgement, with a specific focus on Halal products. We utilise the Elaboration Likelihood Model (ELM) to investigate how individuals navigate the processing of information, distinguishing between central and peripheral routes. This exploration aims to enhance our understanding of how the ELM framework influences product judgement and purchase intention in the context of eWOM, with a focus on Halal products.Design/methodology/approachTo achieve these objectives, an online survey was conducted in the United Kingdom. The study employed a moderated-mediation model, analysed using PLS-SEM.FindingsThe findings highlight the significant role of source credibility in the central route of information processing and purchase judgements. This study confirms that Halal product judgement fully mediates the relationship between eWOM and purchase intention. Additionally, it reveals that higher source credibility amplifies the impact of eWOM on consumer judgement. However, no significant moderating effect of consumer ethnocentrism on the relationship between eWOM and product judgement was observed in this context.Originality/valueThis study enhances our understanding of how Halal products are adopted in non-Muslim societies, shedding light on persuasive processes. Additionally, it refines the ELM in the context of cross-cultural consumer behaviour. The findings underscore the importance of prioritising source credibility in communication to shape information evaluation and persuasion.

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Section: Theoretical Framework and Hypothesis Developmentmentioning

confidence: 99%

Effect of source credibility and consumer ethnocentrism on halal purchase intentions in the UK: an elaboration likelihood model approach

Ibrahim,

Sarfo,

Burnett

2024

BFJ

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“…Online product reviews have attracted a lot of attention recently, as the growing popularity of reviews is potentially important for various management activities [33]. Online customer reviews have become an indispensable element of today's digital marketplace, strongly influencing consumer behavior and purchasing decisions [34]. Online reviews contain a wealth of information about customer concerns and feelings.…”

Section: Online Customer Reviewmentioning

confidence: 99%

“…Online reviews are an important source of information for consumers to buy products or services online [39]. Online customer reviews have become an indispensable element of today's digital marketplace, strongly influencing consumer behavior and purchasing decisions [40]. In total, thousands of reviews have been extracted and pre-processed [41].…”

Section: Online Customer Reviewmentioning

confidence: 99%

Exploration of the Role of Tiktok Content: Influencer Strategy, Affiliate Marketing, and Online Customer Reviews in Influencing Generation Z Purchasing Decisions at Shopee

F Fitria,

Adisti,

D Dea

et al. 2024

ATHENA

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This study aims to determine the effect of the role of influencers, affiliate marketing, and online customer reviews at Shopee through TikTok content on Generation Z purchasing decisions. This research uses a quantitative approach by collecting data through an online survey of 199 respondents of the Management Study Program students class of 2020. The data were analyzed using multiple regression methods to evaluate the relationship between the independent variables of influencer roles, affiliate marketing, and online customer reviews and the dependent variable (purchasing decisions). The analysis results show that the role of influencers, affiliate marketing, and online customer reviews have a positive and significant influence on Generation Z's purchasing decisions. The findings emphasize the importance of integrating marketing strategies through influencers, affiliate marketing, and online customer reviews in influencing Generation Z's purchasing decisions. This provides guidance for businesses to utilize e-commerce platforms such as Shopee and TikTok content as an effective means of communication to reach and influence the Generation Z market. This research makes a new contribution to the understanding of how the role of influencers, affiliate marketing and online customer reviews on Shopee, particularly through TikTok content, can influence Generation Z's purchasing decisions. This research adds insight into effective marketing strategies to capture the attention and influence the consumption behavior of the younger generation in the context of e-commerce platforms.

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“…The authors identified seven digital entrepreneurs' personalities that have a direct impact on how they interact with brands, the environment, and businesses that have a digital presence. More recently, Ding et al [6] provided comprehensive insights into the factors influencing customers' issuance of positive or negative recommendations based on their experiences utilizing 10,101 online reviews from Airbnb users. They reported that hedonic values related to the overall experience which includes important elements like ease of exploring points of interest, local authenticity, social interaction, and emotional fulfillment had the greatest impact on positive recommendations.…”

Section: Introductionmentioning

confidence: 99%

Marketing Management and Online User Behavior: A Comprehensive Review and Prospects for Future Research

Önden

2024

Spec. Eng. Man. Sci.

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Over the past few years, digital technologies have exerted widespread influence on the business models, products, services, market structures, and consumer behavior of companies. This phenomenon has significantly enhanced the rejuvenation of relationships among companies, markets, and consumers, consequently impacting various marketing mix components. However, with today’s fiercely competitive digital landscape, understanding the evolution of research on digital marketing management and online users’ behavior, most influential studies as well as its interrelation with disciplines can provide valuable insights for e-business. Therefore, this study considered conducting a comprehensive review using a bibliometric technique for 282 high-quality papers collected from the Web of Science. The study uncovered that "user acceptance, user-generated content, quality and satisfaction, and planned behavior" received little attention. Thus, future research can examine them.

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Recommend or not: A comparative analysis of customer reviews to uncover factors influencing explicit online recommendation behavior in peer-to-peer accommodation

Cited by 9 publications

References 80 publications

Effect of source credibility and consumer ethnocentrism on halal purchase intentions in the UK: an elaboration likelihood model approach

Effect of source credibility and consumer ethnocentrism on halal purchase intentions in the UK: an elaboration likelihood model approach

Exploration of the Role of Tiktok Content: Influencer Strategy, Affiliate Marketing, and Online Customer Reviews in Influencing Generation Z Purchasing Decisions at Shopee

Marketing Management and Online User Behavior: A Comprehensive Review and Prospects for Future Research

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