Recommendations and Remedies

Rabenu, Edna; Shkoler, Or

doi:10.1007/978-3-030-44139-5_5

Cited by 3 publications

(1 citation statement)

References 48 publications

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“…; these will also be elaborated further, specifically in mapping sentence section. Importantly, consumer psychology harbors marketing as a knowledge field, as the former is multidisciplinary, naturally extending itself via : (1) sociology, (2) psychology, (3) social–psychology, (4) economics and marketing, and (5) anthropology ( Loudon and Della Bitta, 1993 ; Chen, 2008 ; Kotler and Armstrong, 2014 ; Kotler and Keller, 2016 ; Jansson-Boyd, 2019 ; Rabenu and Shkoler, 2020b ). This highlights the complexity of the field and promotes the use of the Facet Theory as an indispensable tool to simplify, but formally define, that field.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

A systematic and theoretical approach to the marketing of higher education

Rabenu

Shkoler

2022

Front. Psychol.

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The aim of this article was to open a hatch to the consumer psychology research through the eyes of Facet Theory. The Facet Theory enables to delve into a concept or an issue under investigation and define it formally, systematically, and comprehensively, but still parsimoniously. In order to better explain its philosophical basis and the principles of this theory, we apply and demonstrate it on the domain of marketing of higher education to students. There are four distinct facets identified in this regard, namely, (A) Achieving Personal Goals, (B) Institution’s Marketing Orientation, (C) Secondary Decision Criteria, and (D) Level of Education. Based on those facets and their related respective elements, a suggested definitional directive for the marketing of higher education to students is construed.

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Section: Theoretical Backgroundmentioning

confidence: 99%

A systematic and theoretical approach to the marketing of higher education

Rabenu

Shkoler

2022

Front. Psychol.

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The motivations and their conditions which drive students to seek higher education in a foreign country

Shkoler

Rabenu

2022

Curr Psychol

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This article summarizes a vast literature tracing the plethora of motivations of international students to study abroad. We detail the push factors (i.e., personal goals) and pull factors (i.e., attracting elements) for this decision to pursue higher education overseas. To elaborate, the push factors are around the attainment and/or increase of three main capitals: human, financial and psychological. Pull factors are around the attracting capacity of three main entities: the destination country, the hosting city and the academic institution. Furthermore, the paper highlights the conditions that may enhance or inhibit student mobility for higher education abroad (for example, social networks, transportation accessibility, legal requirements and more). Special reference is given to the mobility of international students in the COVID-19 pandemic.

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AR and VR technologies as tools for the formation of tourist attractiveness in the discourse of the development of the territorial brand “Made on the Don”

Trubchik

Kudinov²,

Gnedina

et al. 2020

E3S Web Conf.

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The current work covers the technological and marketing advantages brought by the application of augmented reality to the tourism cluster for the development of the territorial brand “Made on the Don”. Theoretical part is built on the original theoretical framework formalizing media effect of the AR technology. The article explores key concepts from the works of David Alteide and Robert Snow (1979; 1988), Marshall McLuhan (1964; 1967), Bolter and Grusin (1999), and Lefebvre (1984).

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Recommendations and Remedies

Cited by 3 publications

References 48 publications

A systematic and theoretical approach to the marketing of higher education

A systematic and theoretical approach to the marketing of higher education

The motivations and their conditions which drive students to seek higher education in a foreign country

AR and VR technologies as tools for the formation of tourist attractiveness in the discourse of the development of the territorial brand “Made on the Don”

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