“…Knowledge-intensive Organisations, as noted earlier, is a broad term to reference those that offer non-utilitarian services (Lampel et al 2000;Marin et al 2016), which include financial institutions, law, technology companies, and many creative industry businesses. Lampel et al (2000), as well as Lawrence and Phillips (2002), argue that the sub-sector within this grouping of creative agencies, which include art, advertising, fashion, and design is under-investigated.…”