10th International Software Product Line Conference (SPLC'06)
DOI: 10.1109/spline.2006.1691574
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Reconciling Marketed and Engineered Software Product Lines

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Cited by 5 publications
(3 citation statements)
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“…Due to this scope, product management is typically treated as a marketing function. comprises all the tasks mentioned previously, but seen in light of the interplay between the technical view of a product line (common technical platform) and the marketing view of a product line (products targeting a similar market, not necessarily technically related) [5]. More specifically, the common architecture and assets make product management for SPLs different and more complicated: the traditional (marketing-oriented) view of product management does not take into account how software is produced.…”
Section: (Software) Product Managementmentioning
confidence: 99%
“…Due to this scope, product management is typically treated as a marketing function. comprises all the tasks mentioned previously, but seen in light of the interplay between the technical view of a product line (common technical platform) and the marketing view of a product line (products targeting a similar market, not necessarily technically related) [5]. More specifically, the common architecture and assets make product management for SPLs different and more complicated: the traditional (marketing-oriented) view of product management does not take into account how software is produced.…”
Section: (Software) Product Managementmentioning
confidence: 99%
“…Thus, the integration of technical and marketing-oriented product line planning is key to successful product line adoption (Frank J. van der Linder and Schmid, 2007). According to Helferich et al (2006), the advantages an organization can reap from product line engineering strongly depend on how well the product line infrastructure and the actual products that the organisation os going to develop are aligned.…”
Section: Core Asset Developmentmentioning
confidence: 99%
“…In addition, how QFD (Quality Function Deployment) for product portfolio planning to identify customers and needs, derive a product portfolio systematically, and to derive common and variable product functions has been explored [10]. Recently, two different product lines, called Engineered Product Line and Marketed Product Line, are defined and gains from aligning scoping and product management have been described [11]. Product line balancing for allocating features to product lines has been used to facilitate effective deployment of complex product lines [41].…”
Section: Introductionmentioning
confidence: 99%