With a rising global population and looming water shortages in the U.S., there is a pressing need for water-efficient farming methods. The water needs of potato plants decrease in the late season due to foliage aging and tuber maturation. Therefore, proper late-season irrigation is vital in preventing water waste and maximizing potato profits. This study assessed the feasibility of reducing late-season irrigation to improve crop water productivity (WPc), tuber quality, and economic return. Field trials were planted near Othello, WA, across three years (2018–20). Treatments included five irrigation levels (ILs), 40%, 60%, 80%, 100%, and 120% of modeled evapotranspiration (ET), and five potato cultivars: Alturas, Clearwater Russet, Ranger Russet, Russet Burbank, and Umatilla Russet. Treatments started 100 to 105 days after planting (DAP), approximately 1500 day degrees (at or near peak canopy growth), and ended at vine kill, 150 to 155 DAP. Water from reduced ILs of 40% to 80% ET was more efficiently converted into yield (WPc) for Alturas than higher ILs; however, economic return for all cultivars typically peaked when irrigation was supplied at or above 80% ET. Tuber quality generally improved with a reduction in irrigation level, occasionally at the expense of yield and economic value.