The design methodology based on the Design Thinking approach for the rescue of the peasant identity in Colombia, not only addresses the challenges linked to the peasant identity, but also establishes a solid foundation for sustainable and equitable development in the country, which is aligned with the following SDGs: zero hunger, food security, decent employment and sustainability, offering a participatory, comprehensive and sustainable approach to address the challenges associated with the peasant identity and thus contribute to the achievement of sustainable and equitable development in the country. This article focuses on proposing a methodology for the promotion of peasant identity in young people, which rescues the relevance and empowerment, contributing to the return to the Colombian countryside and the sustainability of production, based on Design Thinking, to promote skills and design thinking that promote creativity and competitiveness in agricultural sectors, their contribution to the fabric as microentrepreneurs and to the SDGs. The research is applied in terms of its purpose and mixed in terms of its data source, with an explanatory descriptive scope and a triangular approach that brings together literature review and application of qualitative and quantitative techniques.