Reconsidering cultural globalization: The English language in Malaysia

Mandal, Sumit K.

doi:10.1080/01436590020012007

Cited by 17 publications

(9 citation statements)

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“…Malaysia past history of colonialism has introduced English as a language of the colonizers (Mandal, 2000). English is also the lingua franca of the world The second is the status of Chinese language in Malaysia.…”

Section: Discussionmentioning

confidence: 99%

“…Consumers commonly have country stereotyping, a more positive perception of merchandises from developed countries than their lesser developed counterparts (Wang & Lamb, 1983). Such preference may also be due to past history of colonialism in Malaysia (Mandal, 2000) that induces perception of the superiority of Westerners/Western language hence Western brand names are observed to carry a higher prestige (Marcoux, Filialtrault, & Che'ron, 1997). Malaysians perceived them to be of high quality foreign products (Liefeld, 2004;Balabanis and Diamantopoulos, 2008).…”

Section: International Journal Of Research Studies In Management 53mentioning

confidence: 99%

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It’s not just a brand name: The impact of language on consumer attitude and behavior

Cyril

Chin²

2012

IJRSM

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This paper notes the impact of language choice in a brand name on consumer's response. This was measured based on three different language based brand names in the same product category (coffee). The brand names were Aik Cheong, Kopimas, and Power Root, representing Chinese, Malay, and English language respectively. Speech Accommodation Theory (SAT) is used as the basis for this paper as it indicates that a group prefers its own language and will respond positively. Data was collected from Chinese respondents throughout Malaysia using a survey. Questions were from past measurement scales utilizing a 6 point forced scale. The findings indicate that respondents preferred English and Chinese language brand name over Malay language brand name and there was no difference in response for English and Chinese language brand name. Malay language was the least preferred. This paper is limited by the method, breath and scope of data collection.

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Section: Discussionmentioning

confidence: 99%

Section: International Journal Of Research Studies In Management 53mentioning

confidence: 99%

It’s not just a brand name: The impact of language on consumer attitude and behavior

Cyril

Chin²

2012

IJRSM

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“…In many respects the processes of colonization, and integration of Malaya into the trading system of the British Empire were also forms of globalization (Thomas & Thompson 2014). Pointing this out adds weight to the argument that the spread of English in Malaysia and its power rests on a continuance of the heritage of colonialism (Mandal 2000, Mohd-Asraf 2005, Ozóg 1990, Pennycook 2002, Pope et al 2002. To a large extent this is true.…”

Section: Globalizationmentioning

confidence: 99%

English Language and an Inclusive Malaysia

Campbell

2018

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This article seeks to discuss the pressures and forces which define the Malaysian English language debate and suggests that a new social compact involving a renewed commitment to democracy and social justice in Malaysia may be the necessary social context needed to address the increasingly unstable tension between nationalist language concerns and the pressures of globalization. In this article we shall argue that the way to avoid the English language debate from getting stuck oscillating between the Scylla and the Charybdis of nationalist and globalist discourses is to try to move the argument around language to one informed by progressive political economy and democratic theory. This also has the advantage of potentially undermining the politics of social division and cleavage which can derail progressive initiatives such as improvement of English in plural societies such as Malaysia.

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“…Here the objective must be, not to make generalizations or write postscripts to globalization, but to make sense of or to refl ect upon the dynamics and specifi cities of human experience entailed within it. 30 Wearing the "national dress" known as "sarong" in modifi ed form (e.g. traditional dress is pure white, but now they wear in bright colors) is now high fashion among the globals.…”

Section: June/dec 2010/2011 Sri Lanka Journal Of Social Sciences 33/3mentioning

confidence: 99%

Globalization from within: Interplay of the local and the global in Sri Lanka

Hennayake

2013

Sri Lanka J. Soc. Sci.

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Globalization continues as an inescapable process in many of the third world societies. Both popular and academic accounts focus on a bird's eye view of this process, with a privileged emphasis on the economic aspect. As a result, the geographies of globalization are disregarded, leading to subtle and complex implications especially upon third world postcolonial societies (where globalization is taking a new turn affecting their cultural identity) unnoticed. The author argues that, the attempts within Human Geography to redress this situation, has largely been limited to a theoretical discourse on how to articulate the global-local relations and further points out that most of the empirical studies available on Europe and America simply examine the economic aspects of globalization or urban changes. This study attempts to explain how globalization unfolds differently in different places, unravelling the intricacies of globalization from within Sri Lanka. It points out that besides local globalization, global localization takes place. Each of the four empirical examples used in the article demonstrates a different set of global-local relations. The study concludes that since the global is causally more powerful than the local, the subtle relations between the global and the local may lead to the displacement of local culture on the one hand, while infl icting differential impacts on various social groups.

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Reconsidering cultural globalization: The English language in Malaysia

Cited by 17 publications

References 0 publications

It’s not just a brand name: The impact of language on consumer attitude and behavior

It’s not just a brand name: The impact of language on consumer attitude and behavior

English Language and an Inclusive Malaysia

Globalization from within: Interplay of the local and the global in Sri Lanka

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