“…The practice of journalism's perspective deals with issues including innovation in the newsroom and journalism-editing transformations (Mare, 2014;Porcu, 2020), publishing content, and finding business models that enable return on investments (Myllylahti, 2019;O'Brien et al, 2020), as well as issues pertaining to innovation in the organization of the journalistic work (Koivula et al, 2020). Scholars in organizational communication study innovative business models in journalistic work (Koivula et al, 2020), or more broadly in different media types, including legacy (Kueng, 2017) and non-legacy media institutions (Konow-Lund, 2020). Increasingly, to study innovation, researchers involved in media studies from an organizational communication perspective call for a multidisciplinary approach (Storsul & Krumsvik, 2013), which considers the environment or ecosystem capabilities as important as inner-firm capabilities.…”