Recruit Spatial Symbols in Brand Design

Abstract

Brand plays a major role in the success of companies, the corporate identity has become firmly established in the business communication environment, and can play a major role in the success of the company. Spatial symbols do not take a mere narrative structural formation, because their presence is not a neutral, static presence, but rather plays an active role in brand design and even in determining its functional options. Accordingly, dealing with these symbols was of great importance, as they are one of the components of the semantic construction of the design work , It is one of the foundations that constitute the designer's vision towards achieving the desired goal of the design, In this context, the search for spatial symbols becomes justified, especially if the design is among the works that show the act of belonging to the place. the importance of the tagged study (the employment of spatial symbols in the design of brands) to clarify the subject through three chapters. The first chapter includes the research problem and the need for it Which is represented by the following question (What are spatial symbols and how are they employed in the brand)? The aim of the study was (to identify spatial symbols in brand design). It includes the importance of the research, the limits of the research, and the definition of terms. As for the second chapter, it included the theoretical framework consisting of four sections that included the first topic (the symbol and identity of the place) and the second topic (symbols in graphic design), while the third topic included (the brand design). The fourth topic included (research applications), as the researcher adopted the descriptive approach, the method of content analysis in analyzing research models. In the third chapter, the research reached the results and conclusions, including: 1-As a result, the spatial symbols in the brand achieve the depth of belonging and the cultural embodiment of the country to be employed in the brand. 2-The spatial symbols in the design of the brand have had a creative impact on the recipient, and it helps him identify the spatial references of the industrial establishment (cement factories).